Speedo Extends Partnership With China Swimming Team
- Paul Andrews - CEO Family Business United
- Jul 3, 2023
- 1 min read
Updated: Feb 17
Speedo announces the extension of its partnership with the China Swimming Association (CSA) to sponsor and outfit the China Swimming Team at all international competitions, including the upcoming 2023 World Aquatics Championships in Fukuoka and the next two Olympic Games at Paris 2024 and Los Angeles 2028.
The comprehensive agreement includes launching a new line of Speedo-branded China Swimming Team products and access to domestic championships.
Speedo’s partnership with the China Swimming Association can be traced back more than 40 years. Today the brand sponsors some of the most exciting swim stars, including Speedo-sponsored athlete Wang Shun, who carved his name into history at Tokyo 2020.
With this extended partnership, Speedo will supports China’s very best swimmers; freestyle swimmer Pan Zhanle who has swum the fastest times in the world for 100m and 200m this year, gold medallist Li Bingjie, Qin Haiyang, who swam the fastest times for breaststroke this year and rising star Yu Yiting.
Speedo sets the standard of innovation in the pool. At the 2020 Tokyo Olympics, 69% of swimming medals were won by swimmers wearing Speedo swimsuits, caps or goggles. In the future, Chinese swimmers will play a pivotal role advising and testing the brand’s pioneering technologies.
Speedo’s commitment to swimming in China includes the launch of a Speedo Swim United programme. The global programme aims to help more school children learn essential swim skills; inspiring the next generation of swimmers.
The China Swimming Team joins Speedo’s roster of leading national teams of USA Swimming, Swimming Canada, German Swimming Federation and British Swimming.
