Just over a year ago in February 2020, family business Bradfords Bakers and sister companies Send Them Cupcakes and Send Them Balloons operated from one location near Glasgow, in Scotland. There were six full time staff members, who baked and hand-decorated cupcakes, inflated and boxed balloons, and arranged a selection of gift hampers. They prepared between seventy and eighty gifts for delivery every day, which were collected by a courier in the evening, set to arrive to the

There are few sectors so closely aligned to our traditional idea of a ‘family business’ than baking, and few more mature markets than...