Methods is a B2B go-to-market consultancy founded by Rich Quelch and Phill Postill, and part of the John Good Group, a 193-year-old, 6th-generation family business. We help B2B businesses and family-owned firms turn unclear propositions into commercial growth. Our team brings over 40 years of combined commercial experience in strategy, brand architecture and inbound lead generation, with a particular passion for growing family businesses, an area we have worked in for over 15 years. The way we operate is shaped by the values and ethos of the John Good Group, and that runs through everything we do at Methods.

What We Do

Methods is one of the few B2B consultancies that ties proposition development directly to go-to-market execution. We work with real-time marketplace data and buying behaviour, not assumptions, to shape strategies that generate qualified inbound opportunities and measurable revenue. We deliberately limit our client base to four businesses at any one time, which means every client gets proper attention, dedicated thinking and a genuine return on their investment.

That cap on client numbers also feeds our commitment to giving back. For every four clients we onboard, we support or invest in a charity or charitable initiative. We call it the 4=1 rule, and it is built into the way Methods operates, not bolted on as an afterthought.

Our process follows three stages. Define is where we learn your business, your customers and your commercial goals, then sharpen the proposition and messaging so it lands with the right buyers. Deploy is where we build the operating system around it, aligning brand, channels and team. Drive is where we launch, measure and optimise, keeping momentum going through performance data and real customer feedback.

Services

Our work spans four areas, each designed to move B2B businesses from guesswork to controlled, repeatable growth:

- GTM Diagnostic, Proposition Development and Go-To-Market Strategy through focused Action Labs

- Brand Pack Development and Implementation Support to get plans into action

- Inbound Lead Generation, Creative Conversion and Brand Strategy through ongoing Momentum Programmes

- Coaching, Mentoring and Non-Executive B2B Director support for founders and leadership teams who want senior marketing guidance without a full-time hire

We work across sectors and business sizes, whether a company is early-stage and unsure where to start, or already established and looking to spend smarter and grow faster.

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"We are a family business helping family businesses grow. That is not a tagline. It is how we were raised commercially, through the John Good Group, and it shapes how we think about every client we work with. B2B family firms have their own pressures, their own way of making decisions and their own definition of success. We understand that because we live it. Our job is to build a go-to-market plan around those realities and deliver growth that actually means something to the people running the business."

Rich Quelch, Co-Founder, Methods