Wholesale Domestic Announces Promotion To Head Of Commercial

Wholesale Domestic is delighted to announce the promotion of Anne Scullion to Head of Commercial.

Anne joined Wholesale Domestic in December 2020, during the depths of the pandemic, starting out as Marketing Manager. She was promoted to Senior Brand and Marketing Manager in May 2024, and has now stepped up to Head of Commercial as of July 2026 - a reflection of the impact she's had across the business over the past six years.

Anne has been instrumental in shaping the company's growth journey, playing a pivotal role across Sales, Marketing and Brand. In her new position, she will also take responsibility for Ecommerce, bringing together all of the business's customer-facing areas under one commercial function – Sales, Marketing, Brand, Ecommerce and its showrooms across Glasgow, Edinburgh and Aberdeen.

The appointment reflects Wholesale Domestic's continued ambition to evolve, strengthen collaboration across the business and deliver an even better customer experience.

Commenting on her new role, Anne said:

"I'm looking forward to leading Commercial across Wholesale Domestic Bathrooms and Top Radiators, with a clear focus on growth. Customers don't think in channel, whether they're browsing online, visiting a showroom, or speaking to our team, it's all part of one overall customer experience and journey."

"Getting that omnichannel experience right, so it feels genuinely joined-up at every step, will be central to how we grow. We've got a fantastic product range and a team that already delivers real value and inspiration for customers, and I'm looking forward to connecting that more tightly with our digital experience and building on it from here."

From the first online interaction, to visiting one of its showrooms, to completing a bathroom transformation, Anne's leadership will help ensure a consistent and exceptional experience at every touchpoint.

With more than 60 years of experience behind the business, Anne's new role will be instrumental in building on Wholesale Domestic's strong foundations and supporting its continued growth into the future.