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The Global Family Business Champions

Victoria Mars, Mars Inc. How Does A Family Business Survive?


The economy is quietly dominated by family businesses, but they tend to be short-lived: few make it to the third generation. Victoria Mars YC ’78, part of the fourth generation of her family at Mars Inc., told Yale Insights that the company’s culture and mission play a key role in keeping each generation involved and ready to take over.

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Northern Family Business Insights

Wednesday, 22 April 2026

A panel discussion with family business leaders on all things family business

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