TL Dallas Extends Longstanding Partnership With Bradford City AFC

Bradford headquartered TL Dallas has signed a deal to continue its longstanding partnership with Bradford City AFC. The new three-year agreement will take its involvement with the club beyond 25 years.

As a fourth-generation family and employee-owned business, that has been based in Bradford for over 106 years, TL Dallas first began its official journey with the Bantams in the 2000/01 season, securing an executive box in the newly developed main stand – a space it’s held ever since. This new agreement will see TL Dallas retain the executive box for the next three seasons, alongside its ongoing sponsorship of The Bradford End Stand.

Mike Martin, Group Director of TL Dallas, said:

“Our connection with Bradford City stretches back even further, through our long-standing friends at Thomas Fattorini Ltd – the famous makers of the 1911 FA Cup trophy won by Bradford City. In 2003, we proudly became the naming rights partner of The Bradford End Stand, which is now known as the TL Dallas Community Stand. This latest deal will extend our naming rights through to 2028, marking more than a quarter of a century of support for the club."

“Last year, we were delighted to see the stand renamed the TL Dallas Community Stand, reinforcing our commitment to the local community. Through the Bradford City Community Foundation’s Community Ticket Scheme, the stand has hosted thousands of schoolchildren and community members – something we’re incredibly proud to support."

“Our backing of Bradford City has never wavered, and we were thrilled to see the team achieve promotion at the end of last season. The passion shown by the city, its supporters, and everyone at the club was remarkable."

“We wish Graham and the squad every success in Sky Bet League One, and we’re looking forward to seeing the TL Dallas Community Stand full once again – particularly with the buzz of more local derbies and the continuation of the Community Foundation’s fantastic ticketing scheme."

“The club’s progress in recent years under the leadership of Stefan Rupp, Ryan Sparks, and the senior team has been impressive, and we are honoured to be part of that journey. We thank Bradford City for their ongoing partnership and look forward to continuing our shared success both on and off the pitch.”

Bradford City’s commercial manager, Michael Shackleton, added:

“It has been a privilege to work with Mike and his team during my time at the football club, and we are excited to continue the partnership over the next three years. TL Dallas has been a huge supporter of Bradford City commercially and we always enjoy working closely with Bradford-based businesses. TL Dallas has been heavily involved, partnering in several areas, including naming rights, executive boxes, branding and player sponsorship and we are very grateful for that.”