top of page
Membership
Events
Family Business Insights
News

Subscribe to our newsletter

The LEGO Group Appoints Publicis One As New Global Media Agency



The LEGO Group has named Publicis One, powered by Starcom, as its newly-appointed global media agency. The agency was selected after an 18-month pitch, which included incumbent agency Initiative.


The LEGO Group has consistently connected with and inspired fans, families, and kids on the importance of play, launching campaigns as part of the “Rebuild the World” global platform, including “Play Unstoppable” and “Play is Your Superpower.” They will continue exploring relevant, and authentic ways to engage its audiences. Its new agency partner, Publicis One, will focus on strengthening these connections within a complex and rapidly evolving media and retail landscape.


The LEGO Group’s Chief Product & Marketing Officer Julia Goldin said:

“We were impressed with Publicis One’s depth and breadth of expertise – as well as their aligned cultural values. We look forward to working together to further enhance our ecosystem, leveraging their insights and capabilities to create engaging and meaningful experiences for our audiences. Together, we aim to inspire children and families globally, nurturing creativity and fostering learning through play."

Publicis One will commence onboarding from the beginning of July, working with Initiative over a three-month period to ensure a seamless transition and continued strong presence for the LEGO® brand.


Julia Goldin added: “We would like to thank the team at Initiative/IPG for a great seven years. They have been with us every step of the way as we significantly grew the business, launched our first global brand campaign, and reached more children than ever before. We are grateful for their support and collaboration.”

Most Read Articles
Changes To BPR Create A Negative Impact On Economic Growth
Paul Andrews - Founder & CEO, Family Business United
St Andrews Day Launch For Arbikie’s New Highland Rye Whiskies
Linda Andrews - Editorial Assistant, Family Business United
Scotland’s Business Chiefs Call For More Support & Investment
Linda Andrews - Editorial Assistant, Family Business United
Businesses Count Cost Of Potholes In Roads
Paul Andrews - Founder & CEO, Family Business United
Tyre Contract Puts Transport Firm On Road To Net Zero
Linda Andrews - Editorial Assistant, Family Business United
New Head Of Trade Credit At TL Dallas
Linda Andrews - Editorial Assistant, Family Business United
Untitled design copy (8) copy (4) copy-Medium-Quality (1).jpg

Subscribe to our newsletter

SIGN UP AND JOIN NOW!

FBU continues to expand and has a growing membership base around the world. Recognised as THE family business champions we have also gained recognition in both of the Top 100 Global Family Business Influencers list compiled by Family Capital. We are also the VOICE of the family business community, celebrating their contribution throughout the UK and beyond.

sme-capital.png
axiom-logo.png
BM_LOGO_PRIMARY_BLACK_RGB (1).png
western-pension-solution-logo.png
TYWD Logo_Gold & Blue Centered.png
fosters-logo.png
Goodman-Jones-gold-white-v2.png
Birketts_Logo_Strapline_WHITE_on_purple.jpg
Rickard-Luckin.png
Turcan-Connell.png
sme-capital.png
axiom-logo.png