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The Global Family Business Champions

The LEGO Group Appoints Chief Sustainability Officer


The LEGO Group announced it has appointed Annette Stube as its Chief Sustainability Officer. Annette, who is currently Executive Vice President and Head of Sustainability at Stora Enso will join the company on January 1, 2024.


The role will report to Chief Executive Officer, Niels B Christiansen and be responsible for leading the company’s environmental sustainability vision and strategy and working with operations, product development and marketing teams to deliver company-wide plans and targets. Annette will also support the LEGO Group’s external environmental communications and engagement activity.

Niels B Christiansen said: “We are excited to have Annette join us to further advance our sustainability ambitions. Delivering on our Planet Promise is one of our most urgent and important challenges."

"While we have made significant progress over the past few years to reduce the impact our business has on the planet, we have much more to do. We have set ambitious targets to reduce carbon emissions, make our products and packaging more sustainable and circular, and run zero impact operations. Annette has a strong track record in helping companies and governments drive systemic change which delivers lasting environmental impact.”

Annette Stube said: “I am excited to join the LEGO Group and be part of the team helping to create a better environment for the benefit of future generations. There are very few companies who have children as their primary customers, which reminds us that the need for change is very real and urgent. It is encouraging to see the LEGO Group prioritise investments and resources against accelerating its sustainability ambitions and I am looking forward to playing my part to deliver those.”

Annette brings to the LEGO Group more than 25 years’ experience working in sustainability. Prior to her role at Swedish-Finnish renewable materials company, Stora Enso, she worked at Maersk as head of sustainability for more than ten years. Before that she held senior sustainability roles at Novo Nordisk. She is currently a member of the Presidency for WWF, Denmark, and has acted as an advisor to the Danish Government on a range of sustainability topics. Annette co-authored Squaring the Sustainability Circle and has been an Adjunct Professor at Copenhagen Business School for the past 10 years.

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