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Thatchers Brings It’s Cider To Southampton Football Club


Thatchers has become the Official Cider of Southampton Football Club in a new three-year partnership between the Premier League side and the Somerset-based cider maker.


As part of the agreement, flagship cider brand Thatchers Gold will be available in all bars throughout St Mary’s, with best-selling fruit flavoured ciders Blood Orange, Cloudy Lemon and Dark Berry served from Thatchers pioneering Fusion dispense in the Saints Bar. Blood Orange cider will be made available throughout all hospitality lounges. Thatchers will also have visibility across the club’s growing digital channels.


“As a proud independent, British cider maker, we’re really excited to have the chance to showcase our cider to Southampton fans and can’t wait to be part of the match day experience,” said Philip McTeer, Head of Marketing at Thatchers.


“Thatchers shares our commitment to community, sustainability and building long-term success and we look forward to creating a thriving partnership over the coming years,”said Sarah Batters, director of marketing and partnerships at Southampton Football Club.

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FBU continues to expand and has a growing membership base around the world. Recognised as THE family business champions we have also gained recognition in both of the Top 100 Global Family Business Influencers list compiled by Family Capital. We are also the VOICE of the family business community, celebrating their contribution throughout the UK and beyond.

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Family Business United (‘FBU’) is an unparalleled rallying point and voice for the global family business community and an invaluable source of insight into the sector.  FBU is a resource for all, family businesses of all sizes and sectors, and their advisers, helping to raise the profile of the family business sector and to encourage greater awareness of the contribution that family firms make to the global economy through employment, income generation, wealth creation and charitable endeavours.

At FBU, everything we do is about the family business, creating the best resource available to help families in business get access to the resources and support they need to continue their family business journey, wherever it will take them.