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Sturgess Motor Group Announces Partnership With BYD Electric Vehicles



Sturgess Motor Group of Leicester are delighted to announce their newly formed relationship with Chinese Electric Vehicle manufacturer BYD.


The 5th Generation family business, established in 1897 has opened a new sales and service facility for the BYD brand at its landmark site on the Aylestone Road, Leicester, located within walking distance of the Leicester Tigers rugby ground and Leicester City’s King Power stadium.


Company Chairman, Mr Chris Sturgess said,

“BYD is a new name in the automotive sector but their vast experience with battery manufacturing has given them a significant head start in bringing Electric Vehicles to the market.”

Chris, along with his brother Barney are 4th generation members of the Sturgess family to work in the car industry. “There is little doubt that over the 126 years since our Great Grandfather Walter E Sturgess established the Company, the automotive business has changed dramatically and the introduction of electric vehicles is the next chapter in a vastly evolving industry. This new relationship is extremely exciting and we are delighted to be partnered with a manufacturer that is so far ahead in terms of battery technology and how it will help deliver a great ownership experience to the BYD driver.”


The BYD range currently has 3 models, the 5 door Dolphin, Atto 3 mid-size SUV and the recently launched Seal sports saloon. Chris commented,

“This is just the start of the BYD product line-up for the UK and there will be more to come in 2024 and beyond. We have put our sales staff through some intensive EV training to make sure the advice they offer is absolutely right for someone considering a BYD electric vehicle.”

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