Sterling Home Partners With Vogue Williams On Exclusive Furniture Collection
- Linda Andrews - Editorial Assistant, Family Business United
- Feb 2
- 2 min read
Scotland’s largest furniture retailer, Sterling Home, has announced a new collaboration with broadcaster and personality Vogue Williams for an exclusive furniture collection available only through its stores in Scotland.
The broadcaster is swapping the studio for sumptuous settees, bringing her expert eye for design and effortlessly blending comfort with style. The collection reflects Williams’ signature style, Irish heritage, and approachable sense of luxury.
Euan Graham, Director and 3rd-Generation Family Member at Sterling Home commented:
“This partnership brings together Vogue’s creative energy with our commitment to accessible, quality design. Her warmth, authenticity, and enthusiasm for home styling align with our brand values and customer expectations. The resulting range is a considered blend of comfort, colour, and craftsmanship.”
Williams shared her excitement about the collaboration.
"I've always loved interiors. It's where I get to be creative, there's no right or wrong - it’s just about what brings you joy. It's been so much fun blending striking looks with a collection made for everyday living. It has to work for you and your family, not just look gorgeous! Seeing it land in Sterling Home stores across Scotland was a real 'wow' moment!"
Sterling Home, formerly Sterling Furniture, is Scotland's largest furniture retail powerhouse, founded in 1974 by George Knowles in a repurposed Tillicoultry mill that pioneered out-of-town shopping north of the border.
Bringing together a curated offering of furniture, accessories, flooring and interiors ensures customers can find everything for their homes under one roof – a concept that makes for a truly unique and forward-thinking shopping experience.
Today, that pioneering vision continues as Sterling Home offers premium sofas, beds, dining sets, and homewares blending timeless craftsmanship with modern style for every budget.
Known for Dougie Donnelly’s cheeky TV ads shouting “Tillicoultry, near Stirling,” Sterling Home are respected for delivering quality, exceptional service, and inspiring designs that have furnished Scottish homes for over 50 years.
