Scandi Sauna Trend Fuelling Family Business Expansion

Nottingham garden room firm Cabin Master has reported huge interest in its sauna cabin range in response to a growing UK home leisure and self-care trend.

The new range of cabins is an extension of the brand’s long-established luxury garden room business, which manufactures its bespoke products in Ilkeston and installs them across the UK.

In recent years, health-conscious Brits have increasingly placed their focus on physical and mental wellbeing. From gyms to cold water plunge pools, UK households have honed-in on the ‘therapy at home’ trend.

Now, Cabin Master’s home saunas are fast becoming the “hot” product since the firm launched them earlier this year.

Kay Pollard, digital marketing manager for Cabin Master, said: “Our sauna cabins are completing the work-life balance equation, especially for home-workers. Alongside home gyms, they are fast becoming a ‘must have’ addition for the health conscious.”

Saunas have been credited with a range of health benefits for the body and soul. In a recent article by Women’s Health UK 11 benefits were listed as being attributed to regular use of a sauna. These included improvements to circulation, blood pressure, stress levels, muscle stiffness and respiratory issues. Additional benefits were related to mood, sleep and cardiovascular health.

Cabin Master, one of the UK’s leading manufacturers and installers of high-quality, bespoke garden rooms, branched out into designing sauna cabins after the Covid pandemic changed working practices and placed the emphasis on health and personal well-being.

Kay said: “Covid changed many aspects of UK life but one of the positives that came out of the pandemic was the focus on self-care. This has rolled over into how households view their homes and gardens.”

Launched for the first time this year, Kay said that sales of its sauna cabins had steadily increased as more people became aware of how easy it was to have one installed in their garden.

Cabin Master, which has a show sites in Studley, Warwickshire, and Toton Lane, Stapleford, just off Bardills island, works directly with its customers to design and install bespoke sauna cabins. A typical sauna will only require an overall space of 3.7m x 3.9m so will fit neatly into most gardens. The timber building specialist said that a sauna of this size would comfortably accommodate five people on its integrated two-tier bench seating.

Made in the UK from solid slow-grown Redwood, and using the very latest Thermwood technology, they are fitted with a Finnish-made 6kw electric heater. Kay said: “Customers are ditching the gloom of long winter nights ahead in exchange for Scandi-inspired sauna cabins that promote health and wellbeing regardless of the weather."

“Not only are they warm and welcoming, ready to rid you of the day’s stresses, with regular use, they are proven to improve heart and mental health, relieve chronic pain and, of course, aid relaxation and lower stress.”

The family run firm offers a free site survey, design drawings to customers’ own specifications, and finance options if required. Each building comes with a 10-year guarantee as standard on building materials, workmanship and labour.

Cabin Master provides a range of insulated garden rooms. Its range includes annexes, garden offices, bars, gyms, photographic studios, barbecue cabins, additional school rooms and Arctic-style lodges. To find out more about the range of buildings on offer, visit the Cabin Master show sites in Nottingham and Studley or their website here