Regal Snacks has launched a range of South Asian savoury snacks into Morrisons stores, following on from a rebrand aiming to make the range more appealing to a wider audience.
The South-Asian savoury snack packs feature classics such as Bombay Mix, Hot Bombay Mix and Balti Mix and will make a new addition to the world food aisle in stores nationwide.
The new snack packs will also join Regal Baklawa and Regal Petit Rolls, also new to the world food aisle in Morrisons.
Arainn Cleland, Sales Director of Regal Food Products Group comments: “Using a darker theme overlayed with splashes of bold colour and pattern, the new packaging really showcases our delicious savoury range capturing the essence of world foods and the mouthwatering flavours it brings.”
“The new design has been created with the aim of making classic snacks such as a Bombay Mix more accessible to a wider audience.”
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