Premium Beverages Make Their Mark In China With Gebrüder Weiss

The international transport and logistics company Gebrüder Weiss is driving the dynamic growth of Jebsen Group’s beverage business line in China through comprehensive warehousing and distribution solutions.

Headquartered in Hong Kong, Jebsen Group is a well-established trading company known for bringing international premium brands to Greater China and marketing them across the region. Featured brands include renowned products such as Bundaberg Ginger Beer, Fiji Water, and Vita Coconut Water. From Shanghai, the brands are distributed nationwide to supermarkets, wholesalers, and e-commerce platforms.

Gary Chan, Head of Supply Chain, Beverage at Jebsen said: “Thanks to Gebrüder Weiss’s modern supply chain infrastructure and professional team, we’ve been able to significantly expand our market position."

Customers include leading retailers such as Hema – the Alibaba-owned supermarket chain, as well as numerous other retailers and wholesalers throughout China.

The partnership dates back to 2017, when Gebrüder Weiss provided Sanyi Wine Trading with a warehouse solution to support the market entry of the Australian Bundaberg brand. Following Jebsen Group’s acquisition of Sanyi in 2022, the focus shifted to the premium beverage segment in Greater China. Since then, the collaboration with Gebrüder Weiss has evolved into a comprehensive logistics solution, currently handling over 2,700 orders annually – and growing.

At the company’s 4,000-square-meter logistics facility in Shanghai, specialized professionals ensure seamless operations. The warehouse was recently certified at Security Level 3 for meeting high safety standards. Services include temperature- and humidity-controlled storage, order processing using the First-In-First-Out (FIFO) method, expiry date monitoring, labelling and packaging, as well as inventory management.

“The beverage market in China is fast-paced and highly demanding. Our goal is to work closely with the Jebsen team to develop tailored solutions and respond flexibly to changing needs,” said Yongquan Chen, General Manager of Gebrüder Weiss China.

Looking ahead, Gebrüder Weiss and Jebsen Group plan to further deepen their successful collaboration and expand their beverage portfolio.

With extensive experience in beverage logistics in China, Gebrüder Weiss also operates a second logistics hub in Chengdu. There, the company supports leading Baijiu brands – China’s most well-known and best-selling spirit – with customized e-commerce and fulfilment solutions.