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The Global Family Business Champions

Major European Plant Hirer Invests £65 Million In New JCB Fleet


Leading European plant and tool hire company BOELS Rental has placed its biggest ever order with JCB as it invests in a new machine fleet worth £65 million (€78 million).


Netherlands-based BOELS Rental has ordered more than 700 machines including tracked and wheeled excavators, wheeled loading shovels, Loadall telescopic handlers, rotating telescopic handlers, electric scissor lifts and electric site dumpers. The deal includes the introduction to the BOELS’ fleet of a large volume of the recently launched 145XR X Series tracked excavators. Delivery of the machines will be completed in the next few months.


The order also marks a huge milestone for JCB which has now supplied a total of more than 3,000 machines to BOELS Rental since the first was sold in 2012. All the excavators and wheeled loading shovels purchased in the latest deal are largely destined for use in central Europe, particularly in Germany, to support BOELS’ focus on the contractor sector.


JCB Global Major Accounts MD, Claudio Fiorentini, said: “We are delighted to secure this major order from one of Europe’s leading plant and tool hire companies, particularly as the deal represents one of the biggest in JCB’s history for excavators and wheeled loaders."


"BOELS Rental has been a valued customer of JCB’s for many years and it’s testament to the quality of JCB’s machines, as well as our world-class service back-up, that we’ve secured another valuable order.”

Boels Group Chief Procurement Officer, Guy Cremer, said: "BOELS Rental is one of Europe’s leading rental companies and our annual growth is driven by investing in the best machines available. JCB’s range is tailored exactly to the needs of the rental sector which makes them our machine of choice. The high standard of service back up we receive across Europe was also key to our purchasing decision.”


Established in 1977, Boels Rental is one of Europe’s leading machinery, tools, modular accommodation, and event equipment rental companies. It operates in 27 countries and has more than 830 branches.

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