Luxury British Bedmaker Strengthens Hospitality Focus With New Senior Appointment

Fifth-generation luxury British bedmaker, Harrison Spinks, has appointed Jimmy Caines as National Hospitality Account Manager, in a brand-new role created to support the company’s growth plans within the hospitality sector. The appointment coincides with the relaunch of the company’s dedicated mattress collections, as part of a focus to invest further in its hospitality offering.

With over 20 years’ experience in the furniture and mattress industry, including senior roles at well-established national mattress manufacturers, Jimmy joins Harrison Spinks as the company’s primary hospitality lead to further advance its strategy – representing the brand at key industry events including Decorex and the Independent Hotel Show, as well as building strategic relationships to support ongoing growth in this market.

Commenting on his new role, Jimmy Caines said:

“Joining Harrison Spinks presents an exciting opportunity to bring my years of field experience to a forward-thinking, innovative company renowned for its dedication to providing luxury, responsibly made beds and mattresses."

“The hospitality sector holds immense potential for us, and I’m keen to ensure more guests across the country experience the exceptional comfort and high-quality craftsmanship of a Harrison Spinks mattress."

“I’m proud to be joining a team who are incredibly passionate about the brand and its story, and are committed to enhancing the guest experience for our clients. While my primary focus is hospitality, I will be drawing on the strong relationships I’ve built over the years to support the retail side of the business too.”

Harrison Spinks has relaunched its two bespoke collections – the Signature Collection, designed for hotels and hoteliers, and the iD Collection, created with interior designers in mind. Each collection offers thirteen expertly handcrafted designs available in a range of tensions, including turn-free, dual-sided and pillowtop options tailored to meet the diverse needs of hotel and contract clients.

The company has also refreshed its product brochures which detail its tailored service – where beds can be made to any width or length, with a choice of tension, fabric and headboard.

Each mattress is carefully layered with responsibly sourced natural materials, including breathable, homegrown hemp and flax, and temperature-regulating traceable British and Yorkshire wool, combined with ultra-responsive HD micro springs and award-winning Cortec™ Quad pocket springs, for targeted support and cloud-like comfort.

Nick Booth, Managing Director at Harrison Spinks Beds, said:

“Our renewed focus on the hospitality sector marks an exciting chapter for Harrison Spinks. The appointment of Jimmy into this newly created role, combined with the relaunch of these two specialist collections demonstrate our commitment to delivering unique, highly tailored beds that provide exceptional sleep and a lasting impression on our clients’ guests."

“This strategic investment reflects the growing demand for luxurious, handcrafted and responsibly made beds in the hospitality space, and our investment in our leadership, innovation and storytelling is helping us grow this important part of our business.”

Photo: (Left to right): Signature Collection 23,000 cut through at the Harrison Spinks farm & Jimmy Caines, National Hospitality Account Manager at the Harrison Spinks Innovation Centre.