Luxury British Bedmaker Expands Global Presence In Indonesia

Award-winning fifth-generation British bedmaker since 1840, Harrison Spinks, has announced its debut in Indonesia, launching its renowned British Luxury Collection into one of the country’s leading retailers, Duta Abadi Primantara (DAP).

Following the signing of a Distribution and License Agreement, the handcrafted range will initially be available across five of DAP’s premium stores, strengthening the UK company’s presence in Southeast Asia.

The venture is part of the bedmaker’s ambitious international growth strategy, with Harrison Spinks beds and mattresses currently being sold in 21 countries worldwide. Indonesia represents the latest addition to its expanding global portfolio.

As market leaders in Indonesia and across Southeast Asia, DAP has built a reputation for offering innovative, premium products, including some of the world’s best mattress brands.

Crafted to the highest standards in the UK, Harrison Spinks mattresses reflect the company’s 185+ years of bedmaking experience and commitment to quality and innovation – recognised with multiple King’s and Queen’s awards for Sustainable Development, Innovation, and International Trade.

Nick Booth, Managing Director at Harrison Spinks, commented:

“Introducing our bespoke luxury beds and mattresses to Indonesia marks an exciting milestone in our international journey. Partnering with DAP, the market leader in Indonesia and a company that truly appreciates the quality and heritage of British luxury, gives us the perfect opportunity to share the care and passion behind our craftmanship with even more customers across Southeast Asia."

“Our recent King’s Award for International Trade recognises our exceptional overseas growth and underlines our position among the UK’s leading exporters in the bedding sector. We’re proud to see the growing global demand for authentic British design, and this partnership signifies another step forward in our mission to bring responsibly made comfort and luxury sleep to consumers worldwide.”

A selection of five luxury models and one mattress enhancer from the Harrison Spinks British Luxury Collection will now be available to DAP customers. Each mattress is handmade in the UK using carefully sourced British natural fibres – including British wool and linen flax – combined with unique in-house designed micro pocket spring layers for unparalleled comfort and support.

Mr. Anthony Setiawan, President Director of DAP, comments:

“This launch is our commitment to elevating Indonesia's luxury standard, a new benchmark for natural quality, sustainability and ethical sourcing."

“The Indonesian luxury market has a refined and sophisticated appreciation for authenticity and unrivalled quality in every aspect of their lives. We are bringing Harrison Spinks not merely to sell mattresses, but to offer a statement: beyond sleep, a timeless legacy of extraordinary life. With the ‘farm to bed’ of real homegrown luxury philosophy, we are presenting the very best of British feel and craftsmanship that has combined with proprietary technology designed for sophisticated healthy sleep. We deliver not just luxury, but peace of mind – that they are sleeping on the most ethical and the most superior product in the world."

Mattresses from the British Luxury Collection will be available at select DAP stores in Indonesia from November 2025.

Photo: Left to Right: Mr. Hendry Setiawan (Commissioner & Co-Founder of DAP), Mr. Anthony Setiawan (President Director of DAP), Mr. Lee Hinshaw (Business Development Director of Harrison Spinks UK), Mr. Andreas Wihardja (Founder & Commissioner of DAP)