Insights Accelerates Its Middle East Expansion Through Partnership

Insights, one of the world's leading learning and development organisations, announced a partnership with Bahrain-based Namaa X to scale its growth across the Middle East, reinforcing its long-term commitment to one of the world's fastest-growing regions.

The partnership, formalised during a recent delegation visit to Insights global headquarters in Dundee, will combine trusted regional relationships and institutional credibility, with internationally recognised expertise in self-awareness, communication, leadership and team effectiveness to strengthen Insights position across the Middle East.

Celebrating 35 years in business, Insights operates in more than 100 countries, helping over 11 million people develop greater self-awareness, team effectiveness and leadership capability. Its flagship Insights Discovery learning ecosystem is available in 36 languages and is delivered through a global network of almost 4,000 Partners and 20,000 accredited Practitioners, with 48% of Fortune 500 organisations choosing Insights as their trusted people development partner.

Namaa X is a growth and transformation platform serving leaders and organisations across the GCC, working with clients to design tailored solutions that strengthen leadership capability, organisational performance, innovation and workforce development. It was established by CEO Dr Dave Mackay - former Professor of Strategy and Digital Transformation at the Strathclyde Business School, Andy Mackay, Chief Operating Officer and Elvin Joseph, Chief Growth Officer.

Insights Chief Executive Officer Fiona Logan said:

“It was a pleasure to welcome Namaa X to our global head office in Dundee, and to formalise our partnership that will extend our presence in one of the world’s fastest-growing markets."

“It’s our ambition to continue to scale globally while building a world where people truly understand themselves and others. This partnership with Namaa X will extend the opportunity for organisations across the GCC to benefit from purposeful impact through learning and development.”

Commenting on the occasion, Dr Dave Mackay, Chief Executive Officer of Namaa X, said:

“The Scotland delegation marks an important milestone in Namaa X’s regional growth strategy and in shaping a platform that is built around relevance, capability and measurable impact for organisations across the GCC."

"Our partnership with Insights is central to this approach, bringing globally recognised expertise in self-awareness, communication, leadership and team effectiveness into an ecosystem that also includes trusted regional institutions and leading academic partners. Together, we are creating practical pathways for organisations to strengthen leaders, improve team performance and support long-term organisational transformation.”