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The Global Family Business Champions

HMG Paints Identifies Chartwell Green As The Garden Colour Trend to Watch in 2026



HMG Paints, the UK’s leading independent paint manufacturer, has identified Chartwell Green as one of the defining exterior paint colour trends shaping garden renovation projects in 2026.


As public interest for heritage-inspired outdoor living spaces continues to grow, HMG have seen a noticeable increase in demand for the colour Chartwell Green, with homeowners increasingly embracing heritage colours that offer a timeless alternative to darker, trend-led exterior finishes.


Originally associated with the historic home of Winston Churchill at Chartwell House, Chartwell Green has evolved into one of the UK’s most recognisable heritage paint colours.


It is widely specified across both traditional and contemporary properties, offering a timeless alternative to darker, trend-led exterior finishes. Chartwell Green’s continued popularity is driven by its versatility. The muted green shade complements a wide range of materials including timber, brick, sandstone, composite cladding and exterior metalwork, allowing it to work across a variety of property styles without overwhelming surrounding outdoor spaces.


The growing popularity of Chartwell Green reflects a wider shift in exterior design preferences, with homeowners increasingly moving away from darker grey finishes in favour of softer, more natural colour palettes inspired by traditional British architecture and garden design. HMG Paints has seen particularly strong demand for Chartwell Green across its decorative coatings portfolio, most notably within the HydroPro Garden Paint range.


As part of HMG’s Essentials Colour Collection, Chartwell Green sits alongside a carefully curated selection of timeless and versatile shades designed to suit a wide range of projects. Available in Chartwell Green alongside a selection of heritage-inspired colours, the range has become increasingly popular among homeowners looking to refresh fences, sheds and other exterior timber structures.


“We’ve seen a noticeable shift towards softer heritage colours across exterior renovation projects over the last 12 months.” Explained Paddy Dyson, Marketing Manager at HMG Paints.

“Customers are increasingly looking for colours that feel long-lasting and versatile rather than heavily trend-driven. Chartwell Green continues to stand out because it works equally well across traditional properties, contemporary garden rooms, fencing, gates and exterior joinery while still delivering a premium finish.”

The water-based coating is suitable for fences, sheds, gates, garden rooms, summer houses, planters and outdoor structures. Combining low odour application, quick drying performance and up to five years of protection, it has become a popular choice among both DIY users and professional decorators undertaking seasonal garden renovation projects.


Designed for ease of use, HydroPro Garden Paint offers excellent opacity, strong coverage and a non-drip formulation suitable for brush, roller or spray application. The coating is also safe for use around plants and pets once fully dry, while its low VOC content and recyclable packaging continue to support growing demand for more environmentally conscious decorating products.


“The success of Chartwell Green comes down to balance. It needs enough warmth and softness to feel natural outdoors while still maintaining depth and character across different lighting conditions and exterior surfaces. Says Joe DiBartolo, Colour Developer at HMG Paints

“When developed correctly, it creates a finish that feels timeless and understated without becoming overpowering.”

Customer feedback has also reflected the continued popularity of heritage green finishes across domestic exterior projects.


One homeowner commented:

“We searched everywhere for a genuine Chartwell Green paint after replacing our front and garage doors. Nothing matched properly until we found HMG Paints. The finish and colour quality completely transformed the exterior of the property.”

As heritage-inspired outdoor design trends continue to influence the UK home improvement market throughout 2026, HMG Paints expects Chartwell Green and heritage green exterior finishes to remain among the leading colour trends shaping garden transformations and exterior renovation projects across the UK.



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