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The Global Family Business Champions

Hendy Puts Alpine In The Spotlight At Hampshire’s Steeleford Supercar Show



Hendy Group is the headline sponsors of the Steeleford Supercar Show being held at Stansted House in Hampshire on Sunday 31 May, joining a celebration of some of the world’s most iconic supercars.


This year Hendy will showcase Alpine’s full ‘dream garage’ line-up, including the French brand’s first full EV, the A290, and its revived A110. The event will also mark the official launch of the Alpine A390, a sporty all-electric C-segment fastback, by the local Hendy Alpine dealership, which is located on Villeneuve Way, Eastleigh.


The event has an open-access paddock, giving guests the opportunity to get up close to some of the world’s most recognisable supercars. Alongside the automotive displays, visitors will be able to enjoy live DJ entertainment, premium automotive exhibitors, street food vendors, drinks and picnic areas across the site.


Paul Smith, Marketing Director at Hendy Group, said:

“Supporting events like the Steeleford Supercar Show is an important part of how we connect with local communities and automotive enthusiasts across the region. It’s a fantastic opportunity to showcase our partnership with Alpine and introduce visitors to the exciting new A390 alongside the wider Alpine range.”

George Ford and Drue Steele, co-organisers of the Steeleford Supercar Show, said:

“The Steeleford Supercar Show continues to grow each year, attracting visitors from across the South to experience an incredible line-up of performance cars and premium automotive brands at Stansted House. We’re delighted to have Hendy supporting the event this year as we prepare for another memorable showcase.”

To find out more information about Hendy Group, please visit here.


About Hendy Group

Established in 1859, Hendy Group has been operating across the South Coast for over 165 years. Led by its fifth-generation family member – Paul Hendy, CEO – the business now employs over 1,500 colleagues. The Group is ranked 18th in the AM Top 100, with a 2024 turnover of just over £1bn, and proudly represents 22 automotive brands. It is committed to providing world-class customer service.


It is committed to supporting the communities where it operates through Hendy Foundation and has donated nearly £500k to local charities and voluntary groups since it was set up in 2018.

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