FBU & Good Business Travel Launch Strategic Partnership

Family Business United and Good Business Travel today announce the launch of a new strategic partnership aimed at supporting UK family businesses with smarter, more responsible and more efficient business travel solutions.

The partnership brings together Family Business United’s extensive insight into the needs and priorities of family-owned enterprises with Good Business Travel’s expertise in managing business travel in a way that balances cost, convenience and sustainability.

Together, the organisations will work to help family businesses simplify travel management while aligning travel decisions with long-term business values.

Family businesses often face unique challenges when it comes to business travel, including managing costs, ensuring employee wellbeing, and meeting growing expectations around environmental responsibility. Through this partnership, Family Business United members will gain access to tailored travel solutions, practical guidance and specialist support designed specifically with family firms in mind.

“Family businesses think in generations, not just quarters,” said Paul Andrews, Founder and CEO of Family Business United. “This partnership with Good Business Travel reflects the sector’s desire to operate responsibly while remaining efficient and competitive. It’s about making business travel work better for family firms.”

Good Business Travel focuses on helping organisations make informed travel choices, offering transparent reporting, proactive travel management and tools that support more sustainable decision-making without compromising on service or traveller experience.

“Family businesses are values-led organisations, and that aligns strongly with how we approach business travel,” said Natasha Inglis from Good Business Travel.

“By working with Family Business United, we can help family firms manage travel in a way that supports their people, their performance and their principles.”

The partnership will include collaboration on insight-sharing, thought leadership, and practical resources, as well as access to tailored travel management services for Family Business United members.

Find out more about the new strategic partnership and the benefits for family businesses here