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Family Business Top 100 Recognition For Angela Morris


We are delighted to announce that Angela Morris of Woolcool has been included within the inaugural Family Business United ‘Family Business Top 100,’ which recognises the exceptional contribution of individuals and their work within a family business.


Recognition in respect of:

  • Inspirational Leadership

  • Sustainable Development Ambassador

  • Champion of Change & Innovation

  • Multi-Generational Family Business leader

Angela has committed her life to innovation and design within the packaging sector. Throughout her career spanning over 40 years, Angela has pioneered in the use of sustainable materials.


Her true eureka moment being Woolcool in early 2000s. Since its conception as an alternative to polystyrene, Woolcool has gone from strength to strength, replacing 1000s of tonnes of man-made alternatives with a truly sustainable material.


Whilst growing Woolcool, challenging conventions and managing 4 children into adulthood, Angela found the time to set up the Natural Materials Association in 2015, as a bridge between academia and business, to share knowledge and develop sustainable alternatives.


Woolcool is now a second generation family firm, with 2 of Angela’s daughter taking the reigns.


Angela is still involved however, and its her innovative, design led ethos, along with the core belief of business as a force good that continue to be the heart of the business, not settling for the status quo! Angela thoroughly deserves recognition as an inspirational individual and thoroughly deserves her place in the Family Business Top 100.

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