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The Global Family Business Champions

Dundee-Based Insights Appoints A New Global Marketing, Brand & Sales Director



Global L&D powerhouse Insights Learning and Development is delighted to reveal the appointment of Tricia Nelson as its new Global Marketing, Brand and Sales Director.


Tricia’s appointment completes Insights executive leadership structure and an appointment of this calibre reflects the scale of their global growth ambition.


In her new role at Insights, Tricia will be at the forefront of Insights' global growth agenda in and beyond the 109 countries in which they currently operate. Her remit includes leading the people development company’s marketing, brand and sales channels, expanding its global market impact and strengthening the company’s commercial performance.


With more than 20 years’ senior leadership experience across consulting and industry, Tricia joins Insights with deep commercial and transformation expertise. She brings extensive senior leadership experience operating across Logistics, Financial Services, Energy, Transport and Media sectors.


She joins Insights following a distinguished career at EY, where she most recently served as UK & Ireland Managing Partner for People Advisory Services, People Consulting Leader and Global Client Service Partner. During her tenure she also served as the Advisory Talent Leader and Partner Sponsor for Corporate & Social Responsibility.


Tricia brings with her a wealth of passion for the role that purpose led organisations can play in making a positive impact on the world. She is known for her entrepreneurial thinking, growth mindset and ability to building high-performing teams, which is at the core of Insights’ purpose.


Tricia Nelson commented:

“In today’s increasingly complex business environment, organisations need leaders and teams who can adapt fast, collaborate well and drive measurable performance. That’s why Insights has never been more relevant and why I’m excited to help amplify the impact we can make for customers around the world."

"I completed my first Insights Discovery profile 17 years ago while working in financial services, it had a significant impact on me and I’ve been inspired ever since by the unique ways which Insights has been used to transform organisations and their people."


"Insights’ vision closely aligns with my own ‘people-first’ transformation philosophy of building purpose-driven, inclusive cultures where everyone feels empowered to thrive."


"Self-awareness is becoming a core commercial capability globally and joining an organisation where the passion and purpose behind the work is so tangible is incredibly meaningful to me."


"I’m excited to connect with colleagues and clients across the world and, together, deliver sustainable, ambitious growth and expand Insights global impact.”


Fiona Logan, CEO of Insights, added:

“We are delighted to welcome Tricia to complete our executive team She is an exceptional leader with a proven record of driving growth, transformation and cultural change."

“Tricia’s experience, energy and values align perfectly with our ambition to significantly expand the impact of our purpose in the world. We are thrilled to have her on board at such an important stage in our journey.”

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