Dina Foods Announces Nationwide Ocado Retail Partnership

Family owned and run Mediterranean food specialist, Dina Foods, has secured a Parnationwide listing with Ocado Retail, further expanding the reach of its authentic bakery and confectionery products.

From April 13th, Ocado.com will carry a selection of Dina Foods’ best-selling artisan flatbreads and premium handcrafted Baklawa, available to customers across England and Wales. The Ocado Retail deal further accelerates Dina Foods’ expansion, adding to its strong presence across major UK supermarkets, food service and wholesale customers.

Wilda Haddad, Project Director at Dina Foods said:

"We are delighted to be working with Ocado Retail, which is based at Gorst Road in Park Royal, North West London. Demand continues to grow for our authentic Mediterranean foods, whether that’s our artisanal flatbreads, our savouries or our handcrafted Baklawa and confectionery ranges. Our partnership with Ocado Retail will enable us to bring our products to new customers across the country.”

The Ocado.com range will include White, Wholemeal, and Large White variants of Dina Foods’ signature Paninette® range. Paninette® is a two-layer flatbread, which Dina Foods stone-bakes using a bespoke milled flour mix.

Ocado.com has also listed Dina Foods’ Tasty Goodness Sourdough Toasty Pittas. These pittas are baked with a 50/50 wholemeal-white blend, following a natural fermentation process, which supports the growing consumer demand for foods with gut health and functional benefits.

The Ocado.com product range includes Dina Foods’ Handmade Classic Baklawa in 200g selection packs. These are made using traditional recipes handed down through the generations, with premium ingredients such as crushed nuts, filo pastry and sugar syrup.

The Ocado Retail announcement comes as Dina Foods prepares to meet customers current and new as it returns to the Food & Drink Expo (NEC Birmingham, 13th-15th April) this year.

Dina Foods will showcase its full range of flatbreads, savouries, and confectionery at the show Stand W91, Hall 20, and discuss retail, wholesale and foodservice opportunities with visitors.

For more on Dina Foods visit here.

Photo captions:

The Dina Foods team showcasing the product range now available on Ocado.com

Dina Foods selection of flatbreads and Baklawa now on Ocado.com

The Haddad brothers with the product range available on Ocado.com