Croxsons Teams Up With SIBA To Support Indie Beer Crowns

Leading glass packaging company, Croxsons, has recently teamed up with the Society of Independent Brewers (SIBA) to support their Indie Beer campaign, an initiative designed to promote and protect the UK’s independent brewing community. As part of this collaboration, Croxsons, a SIBA Gold Member, will supply bespoke Indie Beer-branded crowns (crown corks) that help breweries show their support for the campaign and highlight their status as independent producers of high-quality, handcrafted beer.

To make the campaign accessible to as many breweries as possible, SIBA is providing a 50% subsidy on the first 500,000 crowns, encouraging breweries to proudly display their support for the movement.

The Indie Beer campaign seeks to make the Indie Beer mark a trusted symbol for consumers seeking quality craft and cask beer, brewed passionately by independent brewers. With support from key industry groups the Campaign for Real Ale (CAMRA), the Independent Family Brewers of Britain (IFBB) and the British Institute of Innkeeping (BII), the campaign advocates for independent brewers and encourages a deeper connection between brewers and beer lovers.

 Neil Walker, head of Comms & Marketing said:

“SIBA is delighted to be working with Croxsons to provide new Indie Beer crowns for breweries to signify themselves as a part of the campaign and a genuine independent brewer. By working together, independent brewers and suppliers can help consumers make a more informed choice, ensuring they’re buying beer handmade by real people who truly care about the quality and flavour of the beer they produce.”

Commenting on the campaign, Croxsons’ CEO, Tim Croxson, added:

“By using Croxsons’ Indie Beer crowns, breweries can proudly showcase their commitment to quality and their independent status, helping consumers make conscious choices that support local businesses, protect pubs and contribute to a more sustainable beer industry.”