Croxsons Elevate The Shropshire Distillery’s Primary Packaging
- Paul Andrews - CEO Family Business United
- Dec 4, 2023
- 2 min read
Leading glass packaging company, Croxsons, has been instrumental in providing primary packaging for The Shropshire Distillery’s range of premium gins since the distillery's inception in 2018.
The Shropshire Distillery, based in Ellesmere, Shropshire, has quickly made a name for itself in the gin market. The distillery launched its flagship Shire Gin in July 2018, which was followed by the introduction of its Spiced Gin and Cherry & Pink Peppercorn Gin.
In a significant move at the end of 2021, the distillery’s founders undertook a rebranding exercise to reaffirm the Shropshire Distillery brand and strengthen connections with its audience. This included introducing new bottles and labels and renaming their Shire Gin to The Shropshire Distillery Dry Gin, further cementing their presence in the craft gin market. A recent move to larger premises has extended its services and experiences, which now includes a retail shop on site, refill service and a taphouse.
In addition to supplying The Shropshire Distillery with distinctive 70cl bottles, Croxsons also provides the distillery with 5cl bottles and caps for their miniatures, showcasing their ability to cater to diverse packaging needs.
Reflecting on the partnership, Emma Glynn from The Shropshire Distillery said: "Working with Croxsons has been a seamless experience since we started trading in 2018. Their attention to detail and commitment to resolving any challenges has ensured a smooth and successful collaboration. We're particularly impressed with the finished product packaging – it's exactly what we envisioned."
Croxsons’ CEO, Tim Croxson, added: “The successful collaboration between ourselves and The Shropshire Distillery is a testament to Croxsons’ expertise in providing comprehensive packaging solutions that extend beyond just bottles, encompassing closures and a customer journey of the highest quality. We look forward to being involved in future projects with the distillery as they continue to develop new products.”
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