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The Global Family Business Champions

Choir On Song For JCB's NSPCC Appeal

One of the world’s most accomplished male voice choirs hit the right note at a concert in aid of JCB’s NSPCC Appeal – helping to raise £15,095.


The internationally renowned Froncysyllte Male Voice Choir - known affectionately as ‘The Fron’ - performed to a sell-out audience in the theatre at JCB’s World HQ at Rocester.


The audience broke into spontaneous applause as it was announced that JCB and its employees were raising £2 million for the NSPCC to help with the charity’s work in Staffordshire – and that proceeds from the concert would go towards the fundraising. There were also cheers as JCB sponsored athlete and Olympian Adam Burgess, of Stone, Staffordshire, stepped on to the stage and showed off his Paris 2024 silver medal – ahead of helping to pull a giant Christmas cracker to reveal the total amount raised at the event.


He was joined in pulling the cracker by three talented young pianists who also entertained the audience with performances at the event. They were Thomas Pham, 15, a former pupil at the Co-op Academy Glebe in Fenton, Stoke-on-Trent, and Ukrainian sister and brother Sofiia Uvarova and Andrii Uvarov, who have settled in Uttoxeter under JCB’s Homes for Ukraine initiative.


JCB Group HR Director Max Jeffery attended with fellow JCB directors, employees, retired employees and members of the public. He said:

"It was an absolutely wonderful evening and everyone thoroughly enjoyed it. The singing was outstanding and the fun the choir brought to the occasion was fantastic, particularly the audience participation, which took place during the singing of the Twelve Days of Christmas!”

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