We help families make clear, confident leadership decisions.  Every family business faces moments where something is changing at the top.  A founder is stepping back but no one’s sure how far.  A next-generation leader is ready but nothing’s been said.  The board meets but little gets decided.  At TWYD, we bring clarity to those moments.  We help you step back, see the full picture, and decide what needs to happen – clearly, carefully, and without drama.  We work only with family businesses, family offices, and founders.  And we focus on one thing: leadership.

TWYD & Co is an executive search and leadership advisory firm working exclusively with families in business.

Our core work is appointing senior leaders. Chairs, Non-Executives, CEOs, Managing Directors, Finance Directors and Heads of Function. We support owner-managed and multi-generational family businesses across the UK through some of their most significant leadership decisions.

In a family enterprise, recruitment is never just about filling a role. Every appointment affects relationships, culture, and the future direction of both the business and the family. That is why we begin with understanding, not a job description.

Before a search is launched, we take time to understand the family, the history, and what success really looks like. Through TWYD Clarity™, our structured diagnostic process, we bring together the voices around the table and surface what is really going on. This ensures that when we go to market, we are recruiting for what the family, and the business, truly needs.

We are often asked to support first non-family MD or CEO appointments, strengthen boards, and plan for succession. In each case, the objective is the same: to help families make confident leadership decisions that stand the test of time.

We are not sector specialists. We are family business specialists. Our value lies in understanding how families think, how decisions are formed, and what will actually work in practice.

If a leadership decision is on the horizon, a quiet conversation can help bring things into focus.