Should you join the growing number of family businesses that proudly promote the fact that they are (and have been) family owned – for decades, some even for centuries? Or do you prioritize your family’s privacy over leveraging your family’s involvement in the business for the benefit of a distinct family business brand? Drawing on evidence from research and practice, this article provides some insights as to the circumstances under which it makes sense to brand a company as

Family business owners bear the responsibility of inheriting the family firm, navigating present day challenges and trying to safeguard a...

How can you keep up with the ever-changing requirements of digital marketing? We spoke to Cristina Plamadeala from Toastmasters International who shares her thoughts below. “I have found that the The Golden Circle concept outlined in Simon Sinek’s book, Start with Why is a huge help. By applying the three Gold Circle principles to digital marketing, businesses can create a more impactful message that connects with their audience.” Principle 1 The first principle is why refe

What are the unique challenges and rewards of marketing a family business? Nicola Stamford, a specialist family business marketeer,...