Maximising Social Media For Your Family Business
In today's digital age, social media is an indispensable tool for businesses of all sizes. For family-owned businesses, leveraging these...
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Family Business Centenarian Charles Clinkard On Agility In Business
Charles Clinkard is an established name in the retail industry, celebrating its 100th anniversary this year. And, like any successful...
Claudia Binz Astrachan, Generation6
- Feb 26
- 10 min
Should You Brand Your Family Business?
Should you join the growing number of family businesses that proudly promote the fact that they are (and have been) family owned – for...
Kim-Adele Randall, Authentic Achievements
- Feb 26
- 3 min
The Power Of Storytelling: Elevating Family Businesses As Brands
In branding, storytelling has emerged as a potent tool; for family businesses, it's not just an option but a necessity. In today's...
Matthew Rowe
- Jan 26
- 3 min
Marketing The Family Business
Family business owners bear the responsibility of inheriting the family firm, navigating present day challenges and trying to safeguard a...
The Timeless Value of Storytelling in Family Businesses
In the intricate tapestry of family businesses, the threads of tradition, resilience, and shared history are often interwoven through the...
Matthew Rowe
- Jan 5
- 2 min
PR Can Supercharge Your Family Business
With the right strategy, PR can be a powerful catalyst that supercharges your family business’ marketing efforts. After all, every family...
Paul Andrews - Founder & CEO, Family Business United
- Aug 18, 2023
- 3 min
Celebrating The Milestones & Breakthroughs In Photographic History
World Photography Day takes place on Saturday 19th of August. The photography industry is constantly changing and developing, witnessing...
Paul Andrews - Founder & CEO, Family Business United
- Aug 11, 2023
- 3 min
Nostalgia Marketing: How To Implement Emotion into Your Business
Marketing is a matter of storytelling and what’s better than using a story that your customers already know and love? With the new...
Paul Andrews - Founder & CEO, Family Business United
- Jul 14, 2023
- 3 min
Principles To Fire Up Your Digital Marketing
How can you keep up with the ever-changing requirements of digital marketing? We spoke to Cristina Plamadeala from Toastmasters...
Paul Andrews - Founder & CEO, Family Business United
- Jul 14, 2023
- 3 min
Text Messaging’s Untapped Potential
Trillions of texts are sent every day (we’re going to define text messaging as a wide catch-all for SMS and chat apps such as WhatsApp,...
Paul Andrews - Founder & CEO, Family Business United
- Jul 14, 2023
- 3 min
Growing Your Business The Family Way
What are the unique challenges and rewards of marketing a family business? Nicola Stamford, a specialist family business marketeer,...
Paul Andrews - Founder & CEO, Family Business United
- Jul 14, 2023
- 6 min
Connecting With Audiences Of All Generations
Many businesses have moved online as a necessity over the past couple of years but all have to address the challenge presented of ‘How to...
Paul Andrews - Founder & CEO, Family Business United
- Jul 14, 2023
- 4 min
Speaking Of Families & The Value Of Heritage
Not all family businesses are alike, and there are multiple ways to highlight their strengths through the brand. Here are four ways to...
Paul Andrews - Founder & CEO, Family Business United
- Jul 5, 2022
- 5 min
Five Ways To Save Costs As A Business Online
After a tumultuous past two years for businesses, even the smallest increase in supplier or software cost or change in strategy can...
Paul Andrews - Founder & CEO, Family Business United
- Nov 1, 2021
- 3 min
Branding For Family Businesses
Some companies use their status as a family business as part of their brand, while others choose not to. What are the advantages of a...
Paul Andrews - Founder & CEO, Family Business United
- Feb 17, 2021
- 1 min
Embracing Digital Transformation Of The Family Business
2020 highlighted the need for digital transformation around the world and in every sector with family businesses that had invested in IT...
Paul Andrews - Founder & CEO, Family Business United
- Jul 1, 2020
- 1 min
Humanity At The Heart Of Digital Prosperity For Family Firms
Saxton Bampfylde have recently published their latest thought piece entitled Humanity at the Heart of Digital Prosperity. For this...
Paul Andrews - Founder & CEO, Family Business United
- Jun 17, 2020
- 3 min
How To Influence And Engage Through Storytelling
Stories are a great way of connecting with people as good storytelling is emotive. That’s what makes great books and great movies: they...
Paul Andrews - Founder & CEO, Family Business United
- Jun 1, 2020
- 2 min
Culture And Heritage Can Help To Conquer Foreign Markets
Internationalising can be difficult for businesses, especially if their products are grounded in domestic cultural traditions and require...
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