Celebrating The Milestones & Breakthroughs In Photographic History
World Photography Day takes place on Saturday 19th of August. The photography industry is constantly changing and developing, witnessing...
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The Global Family Business Champions
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Nostalgia Marketing: How To Implement Emotion into Your Business
Marketing is a matter of storytelling and what’s better than using a story that your customers already know and love? With the new...
Principles To Fire Up Your Digital Marketing
How can you keep up with the ever-changing requirements of digital marketing? We spoke to Cristina Plamadeala from Toastmasters...
Text Messaging’s Untapped Potential
Trillions of texts are sent every day (we’re going to define text messaging as a wide catch-all for SMS and chat apps such as WhatsApp,...
Growing Your Business The Family Way
What are the unique challenges and rewards of marketing a family business? Nicola Stamford, a specialist family business marketeer,...
Connecting With Audiences Of All Generations
Many businesses have moved online as a necessity over the past couple of years but all have to address the challenge presented of ‘How to...
Speaking Of Families & The Value Of Heritage
Not all family businesses are alike, and there are multiple ways to highlight their strengths through the brand. Here are four ways to...
Five Ways To Save Costs As A Business Online
After a tumultuous past two years for businesses, even the smallest increase in supplier or software cost or change in strategy can...
Branding For Family Businesses
Some companies use their status as a family business as part of their brand, while others choose not to. What are the advantages of a...
Embracing Digital Transformation Of The Family Business
2020 highlighted the need for digital transformation around the world and in every sector with family businesses that had invested in IT...
Humanity At The Heart Of Digital Prosperity For Family Firms
Saxton Bampfylde have recently published their latest thought piece entitled Humanity at the Heart of Digital Prosperity. For this...
How To Influence And Engage Through Storytelling
Stories are a great way of connecting with people as good storytelling is emotive. That’s what makes great books and great movies: they...
Culture And Heritage Can Help To Conquer Foreign Markets
Internationalising can be difficult for businesses, especially if their products are grounded in domestic cultural traditions and require...
Is It Time To Give Your Family Business A Marketing Makeover?
Marketing has always been important to any business, regardless of sector and size, but can also be one of the most challenging...
Life After The Apprentice
We caught up with Rebecca Jeffery who appeared on The Apprentice but now runs a successful business with her sister. Rebecca Jeffery is...
Managing Family Reputation
Reputational risk is a key concern for many family firms. Alistair Morgan explains some of the considerations as to how families can...
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