Jo Kerr is the founder of KERRNEL, a strategic consultancy working with independent and family-owned businesses at moments of transition. With over 25 years’ experience across brand, strategy and communications, Jo partners with founders and leadership teams to bring clarity, confidence and intent to businesses navigating growth, succession and change.

Jo helps businesses uncover their purpose, sharpen their positioning, define their vision and align strategy - shaping a clear, coherent story that supports long-term impact and meaningful transformation. Whether preparing for the next generation or setting a new direction, she brings focus to what really matters: why the business exists, where it’s going, and what it stands for.