Gian Luca is the founder and the Chief Executive Officer (CEO) of MUSE STRATEGY, an international consulting firm started-up in April 2022, with offices in Milan, London and Abu Dhabi.

Previously, he carried out his professional activity both at leading Italian tax & law firms and at international consulting and audit companies.

Gian Luca is specialized in international taxation matters (for individuals and corporations), with specific skills in transfer pricing & operational modelling, and business transformation.

His experience includes consulting to multinational groups in the fields of global expansion projects, value chain (re)structuring, design of transfer pricing policies to be implemented in intra-group relations, preparation of the TP documentation and negotiation of advance pricing agreements (APA) with the tax administrations.

With reference to the aforementioned topics and matters, he also gives assistance in the context of tax controversy with the fiscal authorities, including the recourse to mutual agreement procedures (MAP).

Over time, his competences have evolved and enriched - in a strategic consulting approach - with skills on operational and tax risk management, business performance analysis, corporate finance, Sustainability strategies & ESG reporting.

Moreover, advising entrepreneurial families, he is engaged also in the assistance to family businesses, both on the corporate matters and on wealth advisory topics, including family offices related projects, leadership & ownership transition planning, succession strategies.