Rebecca Robins CCMI To Deliver Family Business Conference Keynote

Family Business United is delighted to announce that Rebecca Robins CCMI will deliver the opening keynote at The Great British Family Business Conference 2027, taking place on Thursday, March 18, 2027.

An internationally recognised expert in high-performance leadership, cultures of excellence and intergenerational talent, Rebecca Robins will open the conference with an inspiring keynote titled Five Generations at Work: How We Win Together, For Good.

At a time when up to five generations are working together for the first time in history, family businesses are uniquely positioned to harness the opportunities that generational diversity presents. In the context of an increasingly complex and rapidly changing world, Rebecca’s keynote will explore how family firms can unlock the strengths of multigenerational teams to build more collaborative, resilient and competitive organisations.

Rebecca Robins has more than 20 years’ experience working with organisations across Europe, the US and Asia, including senior leadership roles at global brand powerhouses Omnicom and Interbrand. Working across matrixed businesses, family enterprises and founder-led organisations, she partners with leaders and owners to maximise organisational and talent potential.

Leadership development is central to Rebecca’s work, delivering bespoke programmes focused on collaborative leadership, high-performing cultures, intrapreneurship and innovation. She is particularly renowned for her high-energy and high-impact work with next generation talent and rising leaders, and teaches at globally respected institutions including Cambridge University, Oxford University and The Defence Academy of the UK.

Rebecca also serves in advisory and non-executive roles, including with Quilt.Ai and the Chartered Management Institute, and as Trustee at the EY Foundation. A regular international conference speaker, she has appeared at venues and events including the Times Center in New York, The Kia Oval in London and The Economic Times in Delhi.

She is the author of three bestselling books, including the award-nominated Five Generations at Work: How We Win Together, For Good (Wiley) and Meta-Luxury: Brands and the Culture of Excellence (Macmillan). Rebecca is also a sought-after commentator for leading media including the BBC, Financial Times and Business of Fashion.

Commenting on the announcement, Paul Andrews, Founder and CEO of Family Business United, said: “Rebecca Robins is one of the leading voices globally on intergenerational leadership and organisational culture, making her the perfect choice to open The Great British Family Business Conference 2027."

"Family businesses are uniquely placed to benefit from the strengths that come from having multiple generations involved across ownership, leadership and the workforce. Rebecca’s insight, energy and expertise will provide delegates with invaluable perspectives on how to turn generational diversity into a genuine competitive advantage."

"We are thrilled to welcome Rebecca to the conference and know that her keynote will set the tone for what promises to be an inspiring and thought-provoking day.”

Speaking ahead of the event, Rebecca Robins added: “Family businesses have an extraordinary opportunity to lead the way in unlocking the power of generational diversity. At a time of significant change and uncertainty, organisations that can bring generations together effectively will be better positioned to innovate, collaborate and thrive."

"I am delighted to be joining The Great British Family Business Conference 2027 and look forward to sharing insights, research and practical approaches that can help organisations build cultures where every generation can contribute and succeed together.”

The Great British Family Business Conference 2027 will bring together family business owners, leaders and advisers from across the UK for a day of insight, inspiration and networking focused on the issues shaping the future of family enterprise.

Further details regarding the conference agenda, speakers and ticket information is available here