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The Global Family Business Champions

Local Family-Run Holiday Lettings Agency Celebrates Major Award Nomination



Crabpot Cottages, an independent, family-run holiday lettings business based in Norfolk, is celebrating another major milestone this month. The local family team has secured a prestigious new award nomination, proving that a regionally focused business continues to make a massive impact on the tourism industry.


The agency has just been officially shortlisted for Small Business of the Year at the upcoming Small Business Awards. This exciting news comes hot on the heels of Crabpot Cottages being recognised for the Leisure and Tourism Award at the recent Mayor's Business Awards in West Norfolk.


As a family business, their ongoing success comes down to a simple, human approach to holiday letting. Instead of relying on automated systems, the family focuses on knowing the area inside out and building real relationships with both property owners and holidaymakers.

 

Penny Richardson, Owner of Crabpot Cottages said: "We are absolutely thrilled with this latest nomination. When we started our family business, our goal was simply to offer a brilliant Norfolk experience. We personally know every single cottage we list and every owner we work with."

"To see our local family business flying so high and continuing to be recognised for our work in the tourism industry is fantastic. It shows that putting your heart and local knowledge into what you do really pays off."

This continued recognition highlights a clear trend in the travel sector. Holidaymakers are increasingly looking for businesses that offer genuine local knowledge and a warm welcome, rather than just an automated booking receipt.


As the business looks forward to the upcoming SBA Awards ceremony, they are keeping their focus on what they do best: helping guests enjoy everything Norfolk has to offer.


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National Family Business Of The Year Awards 2026

Wednesday, 17 June 2026

The annual celebration of the best of British family firms

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