Hendy Group Appoints New Head Of Marketing

Hendy Group has appointed Louise Woolley as its new Head of Marketing, effective immediately, to oversee the development and implementation of all strategic and tactical marketing activity at a central and dealership level. Hendy is Britain’s longest family-run dealer group, employing over 1,700 colleagues across 80 sites along the south coast of England.

Woolley joined Hendy Group in 2022 as Marketing Manager, bringing over 15 years’ experience in strategic marketing roles. Reporting into Mark Busby, Director of Commercial Operations, Woolley will be responsible for helping the Group further improve positive brand awareness, increase engagement with a growing volume of current and prospective customers, and ensure all communications activities are aligned with Hendy’s vision and values.

Director of Commercial Operations at Hendy Group, Mark Busby, said:

“Louise has made a significant contribution as Marketing Manager, and is now even better placed to demonstrate her strategic leadership capabilities and technical marketing expertise. Her creative and commercial instincts will help us identify and develop new revenue streams and build strong operational foundations from which the business can scale.”

Woolley added:

“I’ve loved my time at Hendy so far and I’m honoured to step into this role. Our commitment to excellence and innovation lies at the heart of everything we do."

"I look forward to driving the Group’s vision, strengthening our brand partnerships, and implementing strategic initiatives to connect with our customers more effectively, both digitally and in our showrooms to enhance the overall experience.”