Coopers Brewery Lands Music Festival Double Header

Coopers Brewery is doubling down on its support for live music. Coopers has signed on as the official and exclusive beer sponsor of two highly anticipated Australian music festivals, Spilt Milk and Strummingbird.

The sponsorship will see Coopers beers flowing at seven large scale events held across five states, beginning in October and running through to December.

Headlined by Kendrick Lamar, Spilt Milk festival runs in Perth, Ballarat, Canberra and the Gold Coast attracting an expected total crowd upwards of 190,000. With artists spanning indie, electronic, hip hop, pop and rock, it is one of Australia’s fastest selling festivals.

Held in Newcastle, Sunshine Coast and Perth, Strummingbird is new on the national festival calendar. It is expected to draw more than 60,000 patrons and features Jelly Roll and Shaboozey on the world-class country music line up.

Coopers Australian Lager will be one of the main beers to be served at most of the events alongside Coopers Mild Ale and new non-alc offering, Coopers Zero.

The sponsorship of the 2025 Spilt Milk and Strummingbird touring festivals sees Coopers teaming up once more with global entertainment group Live Nation.

“Coopers is a long-time supporter of live music, from large scale festivals to front bars right across Australia,” Coopers Brewery Managing Director Michael Shearer said.

“It’s great to partner with Live Nation again so festival goers at Spilt Milk and Strummingbird can enjoy our finest Australian beer while watching their favourite artists up on stage.”

Aimee Stewart, Head of Brand Partnerships for Live Nation Australia and New Zealand said: “We are proud to partner with Coopers, a brand which has long been dedicated to supporting live music in Australia."

"Ahead of an exciting festival period, live music fans across all ages will forever align some of their favourite moments with the Coopers brand, further ingraining their place in music culture.”

Coopers will be offering money can’t buy VIP experiences for both festivals, with details to be revealed in the lead-up to the events.

2025 festival dates:

Spilt Milk

• December 6 – Victoria Park, Ballarat

• December 7 – Claremont Showground, Perth

• December 13 – Exhibition Park, Canberra

• December 14 – Gold Coast Sports Precinct, Gold Coast

Strummingbird

• October 25 – Kawana Sports Precinct, Sunshine Coast

• November 1 – Newcastle Foreshore, Newcastle

• November 2 – Claremont Showground, Perth