Barker And Stonehouse Announce A New Partnership
- Linda Andrews - Editorial Assistant, Family Business United
- Nov 19, 2025
- 2 min read
Leading family-owned furniture retailer, Barker and Stonehouse, is excited to announce a new partnership with award-winning Norwich department store, Jarrolds. The collaboration will see the opening of a new concept store within Jarrolds this December, perfectly timed for the Winter Sale period.
Both companies are family-owned with deep regional roots and a shared passion for exceptional design and customer experience, making Barker and Stonehouse and Jarrolds a natural fit. Together, they bring over 200 years of retail heritage and expertise to Norwich, offering customers an inspiring new destination for furniture and homeware.
Established in 1946, Barker and Stonehouse is known for its design-led furniture and homeware, combining quality craftsmanship with contemporary style. The new concept space, spanning 12,000 sq ft, will feature a curated mix of Barker and Stonehouse’s best-selling upholstery, dining, bedroom, and occasional pieces, reflecting current interior trends. It will serve as an introduction for Jarrolds’ customers to the design aesthetic of Barker and Stonehouse. Curated collections from leading brands will be on display such as English Heritage, Tetrad, Orla Kiely, Pure Home, Stressless, Relax & Recline Studio and Linwood x Barker and Stonehouse, reflecting the brand’s commitment to quality, sustainability, and modern living.
James Barker, Managing Director at Barker and Stonehouse, says, “We are delighted to partner with Jarrolds. We share a very similar ethos and values, so it is a great opportunity for both parties to combine expertise in complementary activities.”
Jarrolds’ Norwich furniture floor was named Best independent department store in the UK at the 2024 Drapers awards, and John Adams, Managing Director at Jarrolds’ Retail division, added:
“ I am delighted to announce this new partnership with Barker and Stonehouse. It reflects our strategy of working with the very best partners across our retail business to provide a curated and class-leading merchandise offer in our award-winning department store. There are lots of synergies between our business and customers, and we look forward to seeing our partnership develop.”
Customers can save up to 25% off furniture, marking the perfect opportunity to discover the new Barker and Stonehouse concept store at Jarrolds Norwich.
