Alan Boswell Group Named The UK’s Top Broker

Alan Boswell Group has been named the UK’s leading insurance broker for online visibility and reputation, according to the latest industry report from Foliume.

The UK Broker Index highlights insurance brokers across the UK and assesses digital performance across five key areas: client voice, digital presence, credentials, scale, and longevity.

With a total score of 81.8 - over 10 points ahead of its nearest competitor - Alan Boswell Group secured the top national ranking.

This recognition reflects a sustained, business-wide effort to strengthen the firm’s online presence, alongside its long-standing reputation for client service.

Lee Boswell, Marketing Director at Alan Boswell Group, said:

“This is strong independent validation of the work we’ve been doing across the business. It’s not just about marketing output. It reflects how our teams engage with clients, build trust, and consistently deliver excellent service across every touchpoint.”

The Foliume report draws on a wide range of data, including customer feedback, search visibility, online credentials, and overall business footprint, providing a comprehensive picture of how brokers are perceived and discovered online.

For Alan Boswell Group, the result reinforces its position as one of the UK’s leading independent brokers and underlines the growing importance of digital visibility in supporting client relationships and enabling clients to choose how they want to communicate with their broker.

“Online visibility now plays a critical role in how clients choose their broker,” added Boswell.

“To be ranked number one in the UK shows that our approach is cutting through in an increasingly competitive market.”

With over 450 personnel, the Group continues to prioritise a personal, human-led service, allowing clients to choose how to interact with them, be that online, over the phone, or in person.