Lidl GB Raises Near Half A Million Pound For The NSPCC

Lidl GB has confirmed that its latest fundraising through the microdonation system, Pennies, has raised over £481,000 for the NSPCC’s Childline service. Since originally launching last year, Pennies has raised £1 million so far.

As the first supermarket to introduce Pennies nationwide, Lidl has helped shoppers turn spare change into meaningful contributions. Complementing the existing in-store NSPCC cash donation tins, Pennies delivers a quick and easy way for customers to donate up to 30p per transaction via the card reader at checkout.

Ryan McDonnell, CEO at Lidl GB, said: “During a visit to Childline’s offices, I was able to see first-hand the impact micro donations can make to children across the country. I’d like to thank everyone who has made this possible - to our customers for their generosity and to our colleagues for continuing to champion our partnership nationwide. Thank you to all the volunteers who turn that generosity into life-changing support for children. Seeing the impact up close, I felt immensely proud of what we’re achieving together.”

Lidl GB has proudly been a partner with the NSPCC since 2017, raising over £10 million through colleague and customer fundraising, corporate sponsorship, and events.

Chris Sherwood, CEO at NSPCC, said: “Every day, we witness how small acts of kindness can create extraordinary change. The generosity shown through micro‑donations doesn’t just fund our work - it fuels hope for children who need it most. We are deeply grateful to our partners, like Lidl GB, and to their colleagues and customers, whose unwavering commitment ensures this impact reaches communities nationwide."

"Together, we’re proving that when many people give a little, we can achieve something truly remarkable.”

Last year Lidl announced a new fundraising target to raise an additional £5 million by 2030. This would help Childline’s overnight Twilight team double its reach to answer over 100,000 contacts with children and young people.