Jeweller F.Hinds Reflects On A Successful Run Of New Stores

F.Hinds, the family owned and run jewellers established in 1856, opened their second store in Scotland, at The Centre Livingston in September, along with another store in the South East, at the Friars Square Shopping Centre in Aylesbury, which opened last week.

The openings mark another milestone in the company’s ongoing expansion and commitment to bringing quality, value and expert service to customers across the country. The jeweller, which already boasts 119 stores across the country, is set to see the arrival of more new stores plus upgrades to bigger and better locations before the year’s end.

In Aylesbury, F.Hinds is a familiar sight for locals with long memories, having had a store in the town from 1969 to 1992, only being forced to close when it was demolished as part of the redevelopment which created Friars Square.

At the Cotswolds Designer Outlet in Tewkesbury, Chapelle, the outlet expert in jewellery and designer timepieces, officially opened its doors this summer.

The Cotswolds Designer Outlet officially opened after much anticipation in July and is the newest hotspot for a luxurious and varied shopping experience. Its beautiful backdrop makes for the perfect location for Chapelle to expand its stores, marking its 13th location. With a history of being family owned, Chapelle has been a part of the sixth-generation family jeweller F.Hinds since 2019.

Paul Hinds, Managing Director at F.Hinds & Chapelle commented,

“Opening these new stores is testament to the continued growth of the business and marks a strong year so far. Our continued expansion into Scotland with the store opening in Livingston, along with the return to Aylesbury demonstrates our commitment to always move F.Hinds forward and establish our brand in communities up and down the country."

Paul continues, “Having Chapelle trading at The Cotswolds Designer Outlet is a further example of our ethos to embrace development and be forward-thinking with our expansion.”

The opening of these three stores marks a successful 2025 so far for the business, however government changes to Business Property Relief have made the future more uncertain for the retailer. These changes are likely to reduce further growth plans and while stores in Bradford, Newbury and Burton have recently been confirmed, how 2026 shapes up remains to be seen.

Paul concludes:

“We are navigating a changing economic landscape and while there are clearly challenges, we will always seek to look forward and continue expanding our portfolio.”