top of page

The Global Family Business Champions

  • Instagram
  • Facebook
  • X
  • LinkedIn
  • Youtube
  • Spotify
  • bluesky

Baked Earth Bakery’s New Love Bites Win Hearts At Aldi


Baked Earth Bakery is launching its seasonal heart-shaped mini garlic and coriander naans exclusively into retail giant Aldi ready for the romantic month of February.


The Love Bites will be on the shelves of approximately 1,000 stores UK-wide from 30th January for a limited period as part of Aldi’s Valentine’s range.


Supplied in award-winning packaging, the Love Bites are one of a seasonal range of mini garlic and coriander naan bites that the Nottingham-based bakery has developed for the retail sector. Others have been created for Easter, Halloween and Christmas.


The naan bites are produced from the same traditional recipe that the Butt family has been using to make naans for more than 50 years and will give Aldi customers the chance to woo their lovers with authentic savoury treats.


Perfect as a side, canapé, mini pizza base, for dipping, or as a party snack, the Love Bites are vegan-friendly and are available in packs of 20.


Dan Butt, MD of Baked Earth Bakery, said:


“We’re thrilled that Aldi will be exclusively stocking our new garlic and coriander Love Bites. We know that their customers will love these delicious mini naans – they’re the perfect way to their partner’s heart. It truly is a match made in heaven.”

The news comes as Baked Earth Bakery reveals it enjoyed its busiest year yet in 2024.


The company launched 25 new products into the retail and food service sectors – the most it has ever achieved in a 12-month period – and also gained BRC AA+ grading for its facilities following an unannounced visit. The BRCGS standards set the benchmark for good manufacturing practices and an AA+ grading is the highest standard awarded.


Baked Earth Bakery makes on average 300,000 flatbreads, naans and other bakery products every day at its manufacturing facilities in Lenton, Nottingham, which equates to more than 100 million per year. Dan Butt added:

“Baked Earth Bakery had an exceptional year in 2024, with the launch of new products into both retail and the food service sectors and also into the ambient and frozen sectors. We will build on this in 2025 and already have exciting opportunities on the horizon."

“We plan to invest significantly into our manufacturing operations this year which will help us to continue to be creative and dynamic, developing bakery products that go down well both with our customers and with the customers of our retail and food service partners.”

Next Event
Autumn Budget Briefing 2026

Thursday, 29 October 2026

Webinar looking at the implications of the Autumn Budget with our partners at James Cowper Kreston

Most Recent Publication
Insight Guide - The Value Of An Outside Voice (Non-Executive Directors)

A Family Business United Insight Guide to Non-Executive Directors in a Family Business, in association with TWYD & Co.The right Non-Executive Director can be the most valuable person in a family b...

Jobs Board Advert.jpg
Most Read
The Malcolm Group - A Scottish Family Legacy Built To Last

The Malcolm Group has grown from humble beginnings into one of Scotland’s most respected names in logistics and construction. But while its operations are far-reaching, the heart of the business remai...

Family Business United Launches Second Global Think Tank Findings

Here at Family Business United we are delighted to announce the launch of our second Global Family Business Think Tank Report which summarises the thoughts of over 100 leading family business owners, ...

Family-Run Startup Grows Into Seven-Figure National Business

A West Yorkshire entrepreneur is approaching a decade in business – celebrating record-breaking growth for his vegetation management company.

Private Sector Remains Under Pressure - CBI Growth Indicator

Firms across the private sector expect activity to fall in the next three months (weighted balance of -13%), according to the CBI’s latest Growth Indicator. Nonetheless the pessimism has eased noticea...

Winners Announced At National Family Business Of The Year Awards

The family business community came together once more in London in the delightful surrounds of the Royal Geographical Society in South...

membership-advert.jpg

About the Author

bottom of page