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The Global Family Business Champions

Baked Earth Bakery’s New Love Bites Win Hearts At Aldi


Baked Earth Bakery is launching its seasonal heart-shaped mini garlic and coriander naans exclusively into retail giant Aldi ready for the romantic month of February.


The Love Bites will be on the shelves of approximately 1,000 stores UK-wide from 30th January for a limited period as part of Aldi’s Valentine’s range.


Supplied in award-winning packaging, the Love Bites are one of a seasonal range of mini garlic and coriander naan bites that the Nottingham-based bakery has developed for the retail sector. Others have been created for Easter, Halloween and Christmas.


The naan bites are produced from the same traditional recipe that the Butt family has been using to make naans for more than 50 years and will give Aldi customers the chance to woo their lovers with authentic savoury treats.


Perfect as a side, canapé, mini pizza base, for dipping, or as a party snack, the Love Bites are vegan-friendly and are available in packs of 20.


Dan Butt, MD of Baked Earth Bakery, said:


“We’re thrilled that Aldi will be exclusively stocking our new garlic and coriander Love Bites. We know that their customers will love these delicious mini naans – they’re the perfect way to their partner’s heart. It truly is a match made in heaven.”

The news comes as Baked Earth Bakery reveals it enjoyed its busiest year yet in 2024.


The company launched 25 new products into the retail and food service sectors – the most it has ever achieved in a 12-month period – and also gained BRC AA+ grading for its facilities following an unannounced visit. The BRCGS standards set the benchmark for good manufacturing practices and an AA+ grading is the highest standard awarded.


Baked Earth Bakery makes on average 300,000 flatbreads, naans and other bakery products every day at its manufacturing facilities in Lenton, Nottingham, which equates to more than 100 million per year. Dan Butt added:

“Baked Earth Bakery had an exceptional year in 2024, with the launch of new products into both retail and the food service sectors and also into the ambient and frozen sectors. We will build on this in 2025 and already have exciting opportunities on the horizon."

“We plan to invest significantly into our manufacturing operations this year which will help us to continue to be creative and dynamic, developing bakery products that go down well both with our customers and with the customers of our retail and food service partners.”

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