Tims Launches Greek Family Vanilla Kefir Into Waitrose And Ocado

Key points:

• New Greek Family Vanilla Kefir 450g launches into Waitrose and Ocado

• Greek family kefir with 12 live bacteria cultures

• Lactose free

• Strong and growing kefir range for Tims

• Confirmed listings

Tims has expanded its fast-growing kefir range with the launch of a Greek Family Vanilla Kefir (450g), now available in most Waitrose and on Ocado.

The new Vanilla variant builds on the strong momentum of Tims Greek Family Kefir range, responding to increased consumer demand for flavoured functional dairy that delivers both taste and health benefits.

Produced using a unique Greek style kefir process, the range contains 12 live bacteria cultures and is lactose free, broadening appeal to shoppers seeking digestive health benefits without compromising on texture or flavour. The product delivers a thick, creamy consistency more commonly associated with Greek yogurt.

Kefir continues to gain traction as shoppers look to incorporate gut health into everyday diets, and Tims reports strong growth across its kefir range, driven by quality and delicious milder taste.

The new listings in Waitrose and Ocado strengthen the brand’s presence in premium and online retail, supporting further growth within the expanding cultured dairy category.

Tims Launches 150g Greek Family Kefirs into Morrisons

Key points:

• New 150g Greek Family Natural and Vanilla Kefirs

• Featuring as a Morrisons ‘wigig’ - supported by a multibuy promotion

• Greek family kefir with 12 live bacteria

• Lactose free

Tims has further extended its Greek Family Kefir range with the launch of new 150g single-serve formats in both Natural and Vanilla.

The two SKUs have launched as a paired listing into Morrisons, supported by an introductory multibuy promotion designed to drive trial and encourage repeat purchase within the kefir category.

The new 150g formats respond to growing demand for portion-controlled, on-the-go functional dairy, while retaining the core credentials of the Greek Family Kefir range:

• Greek-family production

• 12 live bacterial cultures

• Lactose free

• Thick, creamy texture and balanced flavour

By broadening format choice, Tims aims to unlock new consumption occasions, from breakfast and snacking to lunchboxes, while supporting category growth through accessible pricing and promotional activity.