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Family Business - History Heritage and Storytelling

Family businesses are determined by their narrative, the very essence of who they are and where they have come from on their journey. Every family firm has a story to tell and making the most of their own story can be a real point of competitive advantage.

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The Importance Of Place In Shaping Family Businesses

The Importance Of Place In Shaping Family Businesses

In the world of family businesses, success often goes beyond financial performance or market share. A critical, yet sometimes overlooked,...

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Storytelling: Crafting Narratives That Inspire And Lead

Storytelling: Crafting Narratives That Inspire And Lead

Storytelling isn’t just a tool for entertainment; it’s a powerful vehicle for leadership, communication, and influence. Whether you’re...

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Attracting Executive Talent To Your Family Business With Storytelling

Attracting Executive Talent To Your Family Business With Storytelling

The headlines in the War for Talent are dominated by corporate giants and tech start-ups but family businesses often possess a unique...

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The Power Of Storytelling: Elevating Family Businesses As Brands

The Power Of Storytelling: Elevating Family Businesses As Brands

In branding, storytelling has emerged as a potent tool; for family businesses, it's not just an option but a necessity. In today's...

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The Myth Of The Hero’s Journey As A Storytelling Strategy

The Myth Of The Hero’s Journey As A Storytelling Strategy

Family businesses that foster a culture of intergenerational connections and a long-term vision include a robust set of family values and...

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The Timeless Value of Storytelling in Family Businesses

The Timeless Value of Storytelling in Family Businesses

In the intricate tapestry of family businesses, the threads of tradition, resilience, and shared history are often interwoven through the...

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How To Influence And Engage Through Storytelling

How To Influence And Engage Through Storytelling

Stories are a great way of connecting with people as good storytelling is emotive. That’s what makes great books and great movies: they...

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FBU continues to expand and has a growing membership base around the world. Recognised as THE family business champions we have also gained recognition in both of the Top 100 Global Family Business Influencers list compiled by Family Capital. We are also the VOICE of the family business community, celebrating their contribution throughout the UK and beyond.

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Family Business United (‘FBU’) is an unparalleled rallying point and voice for the global family business community and an invaluable source of insight into the sector.  FBU is a resource for all, family businesses of all sizes and sectors, and their advisers, helping to raise the profile of the family business sector and to encourage greater awareness of the contribution that family firms make to the global economy through employment, income generation, wealth creation and charitable endeavours.

At FBU, everything we do is about the family business, creating the best resource available to help families in business get access to the resources and support they need to continue their family business journey, wherever it will take them.

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