For family businesses, crafting a coherent brand narrative is not simply a marketing exercise; it is a strategic imperative.

Denholm Good Logistics (DGL), an award-winning end-to-end logistics provider and member of the Denholm Logistics Group.

For founder-led and family-owned businesses, eCommerce has become one of the most powerful engines of growth.

Despite widespread claims of ‘email fatigue’ amongst many marketers, effective email marketing continues to deliver results. Researchers at Emarsys have found that 81% of small and medium-sized businesses use email marketing as their main customer acquisition channel, with 80% of these same businesses also using email as their main customer retention channel. So, rather than seeing email as something which is ‘old school’, and overlooked in favour of newer channels, see it as

With 80% of UK SMEs classified as family-owned and SMEs contributing 60% of UK employment and 48% of business turnover, it has never been more important to develop and maintain a strong market position. Niki Sterling , a multi-channel growth specialist who excels in identifying hidden pockets of growth and defining distinctive strengths within businesses, shares her insights on why crafting your competitive advantage is essential for long-term success. For family businesses,

Family businesses are the lifeblood of many economies around the world. From local stores and small enterprises to global corporations like Walmart or Tata Group, these businesses not only drive innovation and growth but also reflect a unique blend of personal and professional values. At the heart of family businesses are the foundational family values that define their culture, guide decision-making, and influence their longevity. Family Values As The Bedrock In family busin

Family businesses are unique entities where personal and professional lives are deeply intertwined. They carry with them legacies,...

In today's digital age, social media is an indispensable tool for businesses of all sizes. For family-owned businesses, leveraging these platforms can be particularly beneficial. They provide a cost-effective way to connect with customers, build brand loyalty, and expand your reach. Here’s how you can make the most of social media for your family business, along with essential tips for success. 1. Choose The Right Platforms Not all social media platforms are created equal, an

Should you join the growing number of family businesses that proudly promote the fact that they are (and have been) family owned – for decades, some even for centuries? Or do you prioritize your family’s privacy over leveraging your family’s involvement in the business for the benefit of a distinct family business brand? Drawing on evidence from research and practice, this article provides some insights as to the circumstances under which it makes sense to brand a company as

In branding, storytelling has emerged as a potent tool; for family businesses, it's not just an option but a necessity. In today's competitive landscape, where consumers seek authentic connections with brands, the narrative behind a business holds unparalleled significance. With their rich history, values, and personal touch, family businesses are uniquely poised to leverage the power of storytelling to solidify their brand presence and foster lasting relationships with custo

Family business owners bear the responsibility of inheriting the family firm, navigating present day challenges and trying to safeguard a...

In the intricate tapestry of family businesses, the threads of tradition, resilience, and shared history are often interwoven through the art of storytelling. Beyond the balance sheets and profit margins, the narratives passed down from generation to generation serve as the lifeblood that sustains these enterprises, providing a unique value that extends far beyond mere financial gains. At the heart of family businesses, stories act as bridges between the past, present, and fu

With the right strategy, PR can be a powerful catalyst that supercharges your family business’ marketing efforts. After all, every family business has a unique story. Whether it's the founding story, generational transitions, or overcoming challenges, these stories create an emotional connection with your customers and your wider target market. What’s more, PR is a versatile tool that can be tailored to businesses of all sizes, enabling smaller firms to punch above their weig

World Photography Day takes place on Saturday 19th of August. The photography industry is constantly changing and developing, witnessing some remarkable development since Joseph Niépce captured the first-known photographic image in the early 19th century. World Photography Day presents an opportunity to look how far photography has come and celebrate some of the most influential figures in the industry. “It’s amazing to think just how much photography has developed over a rel

Marketing is a matter of storytelling and what’s better than using a story that your customers already know and love? With the new release of Spongebob bath bombs and soaps from Lush Cosmetics, the concept of nostalgia marketing is being brought back into the limelight. Nostalgia marketing is one of the great tools big companies are using to keep hold of their loyal customers and to grab the attention of others. But how can you use nostalgia marketing to your benefit? In thi

How can you keep up with the ever-changing requirements of digital marketing? We spoke to Cristina Plamadeala from Toastmasters International who shares her thoughts below. “I have found that the The Golden Circle concept outlined in Simon Sinek’s book, Start with Why is a huge help. By applying the three Gold Circle principles to digital marketing, businesses can create a more impactful message that connects with their audience.” Principle 1 The first principle is why refe

Trillions of texts are sent every day (we’re going to define text messaging as a wide catch-all for SMS and chat apps such as WhatsApp, Viber etc.) and it is a technology we are very comfortable with. However, it took a long time before it found regular use in getting content from businesses and organisations (of all types, shapes and sizes) to clients, members, prospects, team members etc. These days, it is commonplace for people to receive SMS from businesses, with the cont

What are the unique challenges and rewards of marketing a family business? Nicola Stamford, a specialist family business marketeer,...

Not all family businesses are alike, and there are multiple ways to highlight their strengths through the brand. Here are four ways to build a brand strategy around a family business. There are recognised benefits to being a family business: a sense of personal connection, trust and responsibility. Many firms have discovered the value of the family at the heart of what they do, and use it successfully in their branding. Here are four common approaches for incorporating family

After a tumultuous past two years for businesses, even the smallest increase in supplier or software cost or change in strategy can impact a company’s profitability; every penny counts. Although business owners are familiar with ‘being online’ and tend to dabble with a mix of marketing tactics, experts say businesses should be using digital marketing strategically in order to save costs and raise revenue. Following a 1400% increase in interest for the search term ‘business co