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Like most great stories, the Royal Cup Coffee story has a humble beginning. In 1896, Henry T. Batterton made rounds in Birmingham, Alabama, selling coffee from his horse-drawn wagon. His company, Batterton Coffee Company, served coffee so fresh and flavourful that it was deemed fit for royalty. Because of its high-quality taste, it became known around town as a “royal” cup of coffee. Batterton Coffee Company experienced decades of success and growth, and established itself as a legitimate, thriving business in a small southern city.

It wasn’t until 1950, after William E. Smith purchased Batterton Coffee Company, that the company was renamed Royal Cup Coffee. To this day, the Smith family still owns and manages the business.

Over the past 100 years, Royal Cup Coffee and Tea has grown from its small, hometown roots to become a major importer, roaster and distributor of the world’s finest specialty and premium coffees and teas. Royal Cup’s reach extends throughout the U.S., Mexico and the Caribbean, serving customers in the food service, hospitality, office and specialty coffee markets.

Their strong history is a big part of who we are today, but our company’s story still is being written. With appreciation and reverence, they acknowledge the past; with excitement and optimism, they work towards the future.

Check out their video story and gain an insight into another great family business too.


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