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Why Family Businesses Remain The Beating Heart Of Italy

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When you think of Italy, your mind might instantly wander to rolling Tuscan hills, plates of handmade pasta, a gondola in Venice or the romance of cobbled piazzas echoing with history. But behind this picturesque façade lies an economic engine that is just as quintessentially Italian: the family business.


From luxury fashion houses to small-scale vineyards and artisan workshops, family-owned enterprises are not just common in Italy—they're the norm. In fact, according to data from the Italian Chamber of Commerce, more than 85% of Italian companies are family-run. These businesses generate around 70% of the country’s GDP, making them the backbone of the Italian economy and a cornerstone of its cultural identity.


A Tradition Rooted In Legacy

Unlike in many other Western countries where corporate giants dominate the market, Italy has preserved a deeply embedded culture of family entrepreneurship. This tradition is not just economic—it’s emotional. Italian family businesses often span multiple generations, with knowledge, recipes, techniques, and values passed down like precious heirlooms.


Think of Ferrero, the chocolate empire behind Nutella, or Luxottica, the eyewear giant responsible for Ray-Ban and Oakley. These are global players with humble, family-oriented origins. But equally important are the lesser-known businesses—the third-generation olive oil producers in Puglia, the marble cutters of Carrara, or the tailors of Naples—who may never export their goods, but still uphold centuries of craftsmanship.


Strength In Stability And Resilience

The resilience of Italian family businesses became especially evident during times of crisis. Whether during the global financial crash or the COVID-19 pandemic, many of these firms showed remarkable adaptability. Their relatively small size often allows them to pivot quickly, while a long-term vision—typical of family ownership—means they prioritise sustainability over short-term profits.


In towns like Modena, family-run mechanics adapted their operations to produce ventilator parts in the height of the pandemic. In Venice, glassblowers turned to online platforms to sell their Murano masterpieces directly to consumers worldwide. The secret? Agility rooted in tradition.


Some Of The Largest Family Firms In Italy*

Name of Business

Revenue (US$ Billion)

Year Founded

Business Sector

Number Of Employees

Family Ownership

Exor Group

48.37

1899

Banking

84,000

Agnelli

Saras S.p.A.

12.30

1962

Oil & Gas

2,000

Moratti

Edizione S.p.A.

10.41

1955

Retail

6,000

Benetton

Italiana Petroli S.p.A.

10.38

1933

Oil & Gas

2,000

Brachetti Peretti

Webuild S.p.A.

10.04

1906

Hospitality

87,000

Salini

Essleunga S.p.A.

9.33

1957

Consumer Products

25,000

Caprotti

Marcegaglia S.p.A.

8.54

1959

Mining & Metals

7,000

Marcegaglia

Cremonini S.p.A.

5.95

1963

Consumer Products

22,000

Cremonini

Barilla Group

5.32

1877

Consumer Products

9,000

Barilla

Grimaldi Group S.p.A.

5.25

1947

Mobility

18,000

Grimaldi

Prada Group

5.11

1913

Retail

15,000

Prada

De Agostini Group

4.75

1901

Wealth & Asset Management

10,000

Boroli/Drago

*Source: 2025 EY and University of St.Gallen Global 500 Family Business Index


Challenges In Modern Times

Yet, despite their importance, family businesses in Italy face a host of modern challenges. Succession is perhaps the biggest. Many younger Italians are moving away from family trades, lured by opportunities abroad or disillusioned by the long hours and bureaucratic hurdles at home. Some families struggle to modernise or digitise their operations, often due to a reluctance to bring in external management or change the “family way” of doing things.


There is also the delicate matter of balancing family dynamics with professional decisions—something that can lead to rifts if not handled with care. As the saying goes, the first generation builds it, the second grows it, the third ruins it.


Embracing The Future

Despite these hurdles, there's a growing movement among Italy’s younger generations to re-embrace their family roots. Many are returning home after studying abroad, armed with new ideas and a desire to modernise the family legacy. Across the country, initiatives such as family business incubators and government incentives are helping these enterprises thrive in a digital age without losing their soul.


Italian family businesses represent more than economic output—they are vessels of history, community, and identity. They offer a business model where people, not profits, are at the centre; where the past is honoured, but not at the expense of the future.
As Italy navigates the complexities of globalisation and modern capitalism, it may well be these family enterprises—rooted in tradition yet capable of reinvention—that ensure la dolce vita remains not just a dream, but a way of life.

The author generated this text in part with GPT‑3, OpenAI’s large-scale language-generation model. Upon generating draft language, the author reviewed, edited, and revised the language to their own liking and takes ultimate responsibility for the content of this publication.


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Family Business United (‘FBU’) is an unparalleled rallying point and voice for the global family business community and an invaluable source of insight into the sector.  FBU is a resource for all, family businesses of all sizes and sectors, and their advisers, helping to raise the profile of the family business sector and to encourage greater awareness of the contribution that family firms make to the global economy through employment, income generation, wealth creation and charitable endeavours.

At FBU, everything we do is about the family business, creating the best resource available to help families in business get access to the resources and support they need to continue their family business journey, wherever it will take them.

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