St Austell Brewery Partners With Cornwall Pride
- Paul Andrews - CEO Family Business United
- Jun 4, 2024
- 2 min read
St Austell Brewery has announced a partnership with Cornwall Pride as part of the company’s commitment to promote equality, diversity and inclusion (EDI) across its business.
To mark this, the two organisations have collaborated on a special charity beer for Pride Month which kicks off this week.
Cornwall Pride has been working closely with St Austell brewery to support plans which will ensure a safe and inclusive workplace. The company has set up an EDI steering committee, chaired by chief executive, Kevin Georgel and has also formed an advisory group of over 20 volunteers from across the business to share feedback and ideas from across its pubs, head office, breweries, and depots.
These volunteers joined Cornwall Pride last month in brewing a limited-edition pride-themed beer, which is available in pubs across the South West now. Beer is Beer is a 4.2% New York pale ale, packed with citrus and papaya flavours.
A 5p contribution from every pint sold will be donated to the charity. Beyond the limited-edition brew the two organisations will also be co-hosting a Pride Inclusion Breakfast with Cornwall Chamber of Commerce at St Austell Brewery’s Royal Cornwall Show stand on Thursday 6th July. Matthew Kenworthy Gomes - the CEO of Cornwall Pride and businesses from across Cornwall - will host the talk with others on inspiring stories about individual experiences of inclusion.
Kate Price, St Austell Brewery’s People Director, said: “As part of our growth strategy, we’re on a mission to become the number one employer of choice in the South West. A core part of this is looking at how we ensure all our workplaces - our pubs, breweries and depots - are places where people feel safe, included and accepted, welcoming everyone equally and from all backgrounds."
“It’s key for us to form strong relationships with external organisations such as Cornwall Pride, which we can learn from to better understand minority communities in our region and how we can ensure total inclusion - for both our people and our customers.”
Beer is Beer is available in select pubs across the South West now. To find your nearest pub serving the limited-edition Pride beer, visit their website here
.jpg)
