Investment In Technology Online Transforms Sterling Home

Scottish retailer launches new website and digital platform alongside Winter Sale

Sterling Home has launched a new website and digital platform, bringing customers a much faster, personalised and more inspiring online shopping experience.

The new site coincides with Sterling Home’s Winter Sale and marks a major milestone in the ongoing transformation of the family-owned Scottish retailer. Built on Shopify Plus, the website now has a range of enhanced features designed to improve the customer journey and support the future growth of the business.

These include richer product content, improved performance across devices and interactive 3D product models and colour swatches on selected ranges, allowing customers to explore furniture in greater detail online.

Behind the scenes, the new site represents a step change in Sterling Home’s digital capability, with the ecommerce platform now directly connected to its back-end order management system so the availability of stock is much more reliable.

The website previously relied on manual data uploads and manual order processing, which limited scalability and the ability to deliver joined-up customer experiences.

The new integration has been delivered using iPaaS solution Patchworks, which developed a bespoke connector to Sterling Home’s Swan ERP platform. This creates a single, automated flow of product, pricing and order data between systems, laying the foundations for more efficient operations and future innovation.

Sterling Home partnered with Shopify specialist development agency Underwaterpistol to design and build the new platform.

The nine-month project involved close collaboration between Sterling’s internal teams and external technology partners. Alongside the website launch, Sterling Home has also implemented a new data warehouse built on Google Cloud.

For the first time, this aggregates data from across all business touchpoints into a single platform, enabling the team to better understand customer behaviour and deliver more personalised experiences across digital touchpoints.

Ryan O’Donovan, Head of Marketing and Digital at Sterling Home, said:

“We’re really excited to launch this new online experience for our customers. This isn’t just a new website, it’s a completely new digital foundation for the business. By connecting our ecommerce platform with our core systems for the first time, we’ve removed a huge amount of manual effort and created the platform we need to grow, personalise and improve the experience for our customers.”

Sophie Seaton, Managing Director at Underwaterpistol, added:

“Working with the Sterling Home team has been a brilliant collaboration. This was a complex build that went far beyond a front-end redesign, and the result is a robust Shopify Plus platform that gives Sterling the flexibility and performance it needs to continue evolving its digital offer.”

Founded in Scotland more than half a century ago, Sterling Home has built its name on craftsmanship and quality.

Today, it has stores across the country, including its flagship Tillicoultry outlet alongside Glasgow, Edinburgh, Aberdeen, Uddingston, Dunfermline, Montrose and Elgin.

The newly refurbished Tillicoultry store reinforces the brand’s position at the forefront of UK home retail. As it looks to the next half-century, the store combines heritage and innovation on a scale unmatched anywhere else in the country.

The new Sterling Home website is live now here.