Biddenden, Kent’s Original Vineyard, Unveils Premium Juice Rebrand

Biddenden, Kent's original vineyard established in 1969, has unveiled a comprehensive rebrand of its premium fruit juice range. The refresh introduces three new flavours alongside completely redesigned packaging with new labels and bottle shapes that reflect the vineyard's heritage and commitment to British provenance, appealing to families and consumers seeking quality non-alcoholic alternatives for Dry January and beyond.

The rebranded collection marks a significant evolution for this Kent family success story, who have been crafting exceptional wines, ciders and juices for nearly six decades. For over half a century, the Barnes family – now in their third generation – has been perfecting putting fruit behind glass, capturing Kent in every bottle, creating juices enjoyed by families in Kent homes and with friends at pubs and restaurants. Two decades on from their last rebrand, they're bringing a modern twist to their popular juice range.

"This rebrand represents the natural evolution of products we've been perfecting for years," says Tom Barnes, who runs Biddenden alongside his father Julian. "We always apply the same rigorous standards to our juices as we do to our wines – flying the flag for British farmers and producers, never using concentrate, creating drinks the whole family can enjoy. Now our packaging fully reflects what's been inside the bottle all along."

"We're thrilled to launch at the start of the New Year, as people seek premium alternatives during Dry January and throughout the year."

The rebrand represents careful consideration, from packaging design and flavour development to ensuring every detail reflects Biddenden's Kent roots. The refreshed range features six distinctive juices, with apple serving as the golden thread throughout the entire collection – a tribute to Kent's orchard heritage and Biddenden's deep understanding of this quintessential English fruit.

Three new additions showcase the vineyard's expertise in crafting sophisticated flavour profiles:

• Sparkling Apple, Strawberry & Mint Juice (NEW): English apples meet summer strawberries with a subtle mint freshness – sophisticated enough for celebrations

  but delicious enough for everyday enjoyment. A refreshing addition to the collection

• Sparkling Apple & Grape Juice (NEW): Crisp apples paired with estate-grown English grapes. An elegant sparkling option for sophisticated entertaining and those seeking a premium non-alcoholic alternative.

• Apple & Pear Juice (NEW): An evolution of Biddenden's beloved Pear Juice, now harmoniously pairing Kentish apples with orchard-ripe Kentish pears for a smoother, more rounded flavour profile.

Alongside the existing favourites, each one refined and beautifully presented:

• Apple Juice: Gently pressed from hand-selected, orchard-ripe Kentish apples – a family favourite

• Sparkling Apple Juice: Pure apple juice with an added gentle sparkle, perfect for special occasions or elevating everyday meals

• Kentish Kiss Pink Apple Juice: With its naturally blush hue and clear finish, this distinctive juice remains as unique as ever

Each flavour is available in two sizes: 1 litre bottles perfectly shaped to fit in your fridge door and for sharing at family meals, and 250ml bottles for individual enjoyment the ideal refreshment at a local pub, restaurant or for picnics.

Each product maintains Biddenden's unwavering commitment to quality: 100% Kentish fruit, no concentrate, and no artificial ingredients. Every bottle supports British fruit growers and producers. Every sip tastes of Kent – natural, honest, and right for the whole family.

The launch coincides with Dry January, offering a premium alternative to those seeking a more refined soft drink, whilst remaining accessible and appealing for everyday family enjoyment throughout the year. The low and no trend is in need of some flavour, and Biddenden's range delivers this - from one of your five a day at the breakfast table to a non-alcoholic sparkling alternative at your evening meal.

To celebrate, Biddenden is offering free delivery throughout January on all juice orders purchased directly through their website (on full cases only, including mixed pack tasting boxes.)

Established in 1969 by the Barnes family, Biddenden has become one of England's most respected wine producers. The vineyard's estate produces award-winning English wines, ciders and its premium juice collection, with three generations bringing their expertise to every bottle. The juice range has long been a valued part of the Biddenden offering, chosen by those who care about what they're drinking and where it comes from.