TWYD & Co

TWYD & Co are National Partners of Family Business United.

TWYD & Co – Empowering Leadership in Family Businesses

At TWYD & Co, we help family businesses build strong leadership for today and the future.

Whether you’re planning for succession, preparing the rising generation, bringing in a non-family executive, or reviewing how your board operates, we provide clear, experienced support to help you make the right leadership decisions — and get them right first time.

Our work spans executive search, leadership advisory, and board effectiveness — all tailored to the realities of running a family business. We understand the challenge of balancing commercial goals with family values, and we’re here to support you through the moments where people, legacy and strategy come together.

What We Do

Executive Search

Leadership in a family business carries weight beyond the role itself — it’s about honouring the past while securing the future. We identify and appoint senior leaders who align with your culture and bring the expertise needed to drive long-term success.

We support searches for:

• CEOs, CFOs and senior functional leaders

• Non-Executive Directors and Chairs

• Interim and fractional leadership during transitions

Each search is shaped around your family’s values, your business goals, and your unique definition of what ‘the right fit’ really means.

Advisory Services – Light Touch, High Impact

For families who want clarity before committing to a full search or consulting project, we offer four quick, focused services. Each one is standalone, affordable, and delivered in 1–2 weeks:

• HIRE℠ – Executive Recruitment Readiness

  For families considering a senior hire but unsure how to get it right.
  

  We assess your readiness, shape the role, and give you tools to recruit with confidence — with or without a recruitment partner.

• BASE℠ – Board Effectiveness

  A light-touch review of your board’s structure, composition and performance.
  

  We help clarify whether the board is adding value and balancing the needs of the family and the business.

• PASS℠ – Succession Planning

  For families unsure where to begin.
  

  This structured diagnostic helps open up the conversation, align expectations, and map out next steps for a successful transition.

• APEX℠ – Executive Pay Benchmarking

  Provides clarity on whether your senior team’s reward is fair, competitive and aligned.

  We benchmark your pay structures against both market data and what other family businesses are doing — helping you make well-informed decisions.

Why Families Work With Us

• We understand the family dynamic as well as the business challenge

• We bring a practical, experienced perspective to complex decisions

• We work with discretion, care, and an understanding of what’s at stake

• We focus on leadership that lasts — not just short-term fixes

To learn more or explore how we might support your business, visit www.twyd.co or get in touch at hello@twyd.co.

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“TWYD was founded to give families in business the kind of support I wish more of them had — clear, honest advice around the big leadership decisions. Whether it’s thinking about succession, bringing someone in from outside, or making sure pay feels fair, our role is to help families get it right in a way that fits who they are.”

David Twiddle

Managing Partner, TWYD & Co

E: dt@twyd.co

T: 07738 649829