top of page
Membership
Events
Family Business Insights
News

Subscribe to our newsletter

Refreshing New Look For British Lager, Spitfire


Independent family brewer Shepherd Neame has unveiled a new look for its popular Spitfire Lager.


The refreshing British lager (4% ABV) now has an equally refreshing new visual identity incorporating a bespoke hand-drawn Spitfire logo emulating the vapour trails created by the iconic wartime aircraft which the beer takes its name from.


It retains a Spitfire silhouette, along with a recrafted Shepherd Neame monogram inspired by its heritage as Britain’s oldest brewer, accompanied by the text ‘Kent Born’, drawing upon the provenance and quality of its centuries of brewing experience.


In a first for the Faversham-based brewer and pub company, its Spitfire Lager keg lenses also have an eye-catching additional gold collar, representing the beer’s golden colour and further helping it stand out on the bar.


Shepherd Neame has partnered with global creative partner, Thirst, to deliver the new look for the beer, part of the award-winning Spitfire collection which also includes Spitfire Amber and Golden Ale.


Matt Burns, Executive Creative Director & Co-Founder at Thirst said: “Spitfire is a beer that not only represents the history of Britain, but also the modern credentials of the Shepherd Neame brand. It's not often a brief like this comes along and it provided Thirst with a perfect opportunity to celebrate the historic and the modern in equal measure."


"With typography being the centrepiece of the new identity, we crafted a wordmark that felt fresh and interesting for a younger consumer, but with distinguishable hand finishes that offer the feeling of credible nostalgia. We evolved the colour palette to link directly to the open Kentish skies where the Spitfires once soared. The blue still feels proudly British yet through a modern lens.”


Shepherd Neame Chief Executive Jonathan Neame said:


“We are very proud to unveil this exciting new look for Spitfire Lager, offering a fresh, contemporary celebration of its iconic British namesake alongside the unique brewing heritage of our Kent homeland.”

Most Read Articles
Stobo Castle Health Spa: A Timeless Journey from Ancestral Estate to World-Class Destination Spa
Paul Andrews - Founder & CEO, Family Business United
Family Businesses Urged To Sign Petition To Abolish 'Family Business Tax'
Paul Andrews - Founder & CEO, Family Business United
Inheritance Tax And Family Businesses
Gavin Birchall - Partner, Head of Tax & Trusts at Birketts
One Day Everyone Will Exit
Jeff Noble - Director, Private Wealth Family Office, BDO Canada LLP
FBU Leads Call For 'Family Business Tax' To Be Reversed
Paul Andrews - Founder & CEO, Family Business United
Over £1.3 Billion NIC Hit For UK Family Businesses
Paul Andrews - Founder & CEO, Family Business United
Untitled design copy (8) copy (4) copy-Medium-Quality (1).jpg

Subscribe to our newsletter

SIGN UP AND JOIN NOW!

FBU continues to expand and has a growing membership base around the world. Recognised as THE family business champions we have also gained recognition in both of the Top 100 Global Family Business Influencers list compiled by Family Capital. We are also the VOICE of the family business community, celebrating their contribution throughout the UK and beyond.

sme-capital.png
axiom-logo.png
BM_LOGO_PRIMARY_BLACK_RGB (1).png
western-pension-solution-logo.png
TYWD Logo_Gold & Blue Centered.png
fosters-logo.png
Goodman-Jones-gold-white-v2.png
Birketts_Logo_Strapline_WHITE_on_purple.jpg
Rickard-Luckin.png